Leonel Rivera Email & Phone Number

• Strengthen, execute and monitor the distribution process of the Cala brands with clients in the region.• Training and development of the sales force of distributors in the benefits of Cala brands, sales techniques.• Plan and execute business reviews with clients to grow business variables.Achievements / Results:• 100% activation of the Cala brands in direct customers and 90% in customers served by distributors.• Compliance with business reviews on a quarterly basis in direct clients.• Agreement with TOP client in category management of their stores, specifically in the category of body soap.

• Strengthen and execute the True Scorecard (TSC) and Join Businnes Plan (JBP), process with the multifuntional team distributor , with continuous revisions for capacity building and improvement in share, distribution, activation and others.• To evaluate dealer annually through the (Global Distributor Assessment) GDA • To establish and execute a continuous process of audit in the sales processes in order to avoid deviations of products.• Monthly review of the distributor's data, so that it is reliable and applicable to online tracking tools.• To review quarterly TS & JBP with Garzón (MR Area MR Client).Achievements / Results:• Activation of 100% in GS customers with growth of market share in A7 in + 15pts Vs FYA.• An extension and coverage growth plan was executed through the subdistributors model.• Implementation of academy for distributors, which carries out a study and training plan under the Strategic Sales Process.• Contribution to the organizational development of the distributor, being qualified as model distributor of P&G Venezuela.• Generation of value to P&G and customers through cost reduction plans.• Training for new managers, P&G sales representatives and interns and the distributor.• P&G was maintained as the Number 1 provider of home care and personal care products.

Táchira Area, Venezuela

• To negotiate and execute the Corporate Plan under the dynamics of the SBD with 100% of the clients of the zone.• To grow business participation in MR of the Area of the Andes.• Review quarterly the business indicators with the client TOP MR of the Zone.Achievements / Results:• The corporate plan was executed and maintained in 100% of the clients of the zone.• Share growth in all categories of P & G with a record 70% detergent participation Vs competition, coupled with the decrease in exhausted on the shelf.• Special recognition for maintaining the investment portfolio of funds, with approval of all audits performed to it.

• To grow numerical distribution of the Pwsku in the High Frequency Store (HFS) channel of the Andes Area.• To grow in volume and value through distributor and wholesalers.• To implement carat plan (visibility) in the distributor's customers.Achievements / Results:• Growth in numerical distribution (ND) en High Frequency Store (HFS) + 10% Vs. National.• Growth in volume + 15% and value in 20% of the area.• Implementation in 100% of the target clients of the carat plan.