Leong Chee Ming Email & Phone Number

Singapore

80 Robinson Road, #22-04, Zuhlke Office, Singapore 068898

80 Robinson Road, #22-04, Zuhlke Office, Singapore 068898

25 Airline Road, #06-A, Airline House, Singapore 819829

• Driven new and innovative In-Flight Entertainment and Connectivity (IFEC) system definitions with IFEC systems’ vendors, aircraft manufacturer and other stakeholders that include Engineering, Cabin Crew and In-flight Services.• Managed the implementation of new and innovative IFEC products, services and systems to strengthen SIA’s leadership in the IFEC arena through the adoption of ground breaking trends and technology. This includes system enhancements and fixes.• Driven and launched of KrisShop e-commerce platform on Singapore Airlines’ in-flight entertainment system from 28 June 2021.• Monitored and reviewed the reliability of IFEC to ensure consistently good system performance as well as maintained close tabs and managed the implementation of new and innovative games and applications (based on customer needs) and reviewed the need to provide existing games and applications.• Driven and managed IFE headset, headband and earphone (herein referred to as headset) design specifications, and corresponding implementation with vendors. These include the aircraft manufacturers, headset vendors, contracted ground services (e.g. SATS, MINDS) and internal stakeholders such as the Cabin Crew, Commercial Supplies, In-Flight Services and Engineering teams).• Established and managed the policies, procedures and processes for end-to-end headset operations, administered and monitored the performance of headset vendor contracts (which include the procurement, servicing, maintenance and repair services).

81 Victoria Street, Singapore 188065

MGMT318-Design Thinking and InnovationDesign Thinking is a human-centric, interdisciplinary approach towards innovation thataims to help companies and startups change and innovate. This course introduces DesignThinking and its application to developing new “things” (i.e. products, services, experiences and business models). The course is divided into four main aspects, all interconnected but separately emphasized: (1) design methodologies (e.g. ethnographic research, brainstorming, prototyping), (2) the “thing” to be designed (3) attitudes and behaviors and (4) design contexts. Design contexts refer to the broader emerging context for designs and business, specifically, society (including different cultures and the poor), and the physical environment.• Managed class administrative work for Professor Koh Zhixiu, Sean.• Liaised closely with our client - American Express (AMEX).• Mentored 4 groups of 6 students with project queries and deliveries.

Singapore

DBS recently embarked on a new social initiative to encourage everyone to “Recycle more, Waste less” for a more sustainable tomorrow. The recent activation drove awareness and education with the mission to spur the public to be more Eco-conscious through simple actions.• Worked in team of 7 to complete a consulting project for DBS.• Evaluated how effective this initiative is to differentiate DBS from its competitors.• Suggested creative and impactful ways in which DBS can increase the target segment’s understanding of the issues and willingness to act, as well as to trigger longer-lasting behavioral changes.• Aligned this new social initiative with DBS organisational values as well as the various components of the business model, developing recommendations for any internal realignment.• Developed a financial business case for how much DBS should invest in this effort.Students share how they incorporate sustainability in their daily livesArticle: https://www.dbs.com/livemore/what-does-sustainability-mean-to-you.htmlVideo: https://www.youtube.com/watch?v=62zDU0hYvTY

Singapore

The focus of this project will be the travel retail experience at Changi Airport Terminal 3.Project deliverable: “How might we define the Gift and Souvenir of the future in travel retail?”• Undergone the entire Design Thinking Process (Emphasize | Ideate | Prototype) with 3 other teammates to deliver an executable, scalable solution for our client at the end of the project.• Conducted a broad scan of gift and souvenir purchasing behavior and motivations across all target segments. • Selected and justified, one target segment/user persona.1. Detailed insights on user persona’s motivations and preferences towards purchasing of gifts and souvenirs.2. Recommended travel retail experience that caters to the needs of the user persona through validation via prototype testing.• Our team was invited by the client to propose and pitched our idea to Changi Airport Group (CAG) on the 19th December 2018.

Singapore | United States Of America | Indonesia | India

Management of Multinationals in Asia ProjectClient: Sacona Entertainment India Private Limited*Recipient of the 2018-2 X-Culture Best Team Award. • Worked in global virtual team of 4 to complete a consulting project for a multi-national company. Each student comes from a different country and our team will need to deal with cultural differences, time-zone dispersion, and global communication challenges.• Consulted on best business practices to promote the growth of client’s gaming product line.• Analyzed the competitive position of the client company in across the domestic market and the most promising foreign market.• Identified the most promising market to increase brand equity and existing market base.• Developed an in-depth analysis of domestic market economic, cultural, and political environments. • Strategized their market entry, pricing, promotion, marketing, and HR approach in the most promising market. • Proposed recommendation on the logistics and product adaptations for the new markets.

18 Howard Road, #10-09, Novelty Bizcentre, Singapore 369585

• Researched on organisations and individuals online to identify new leads and potential new markets.• Prepared PowerPoint presentations and sales displays.• Pitched Onezine products and services.• Contacted/Negotiated/Renegotiated potential clients via email, phone or in person to establish rapport and to set up meetings.• Maintained fruitful relationships with existing customers.• Developed sales goals for the team and ensured they are met.

31 Exeter Road Comcentre, #17-00, Singapore 239732

• Actively reviewed content in Singtel’s promotional EDMs and liaised with 3 vendors daily to broadcast the Final Artwork to clients.• Provided professional customer service to an average of 50 members of the public daily to address customers’ email enquiries promptly.• Assisted supervisor with compilation of sales figures that illustrated the success of Singtel’s marketing campaigns. • Managed the customer database for the Corporate Individual Scheme efficiently and effectively for future publicity initiatives.

Bachelor Of Business Management With A Major In Entrepreneurship

Diploma In Electronic & Computer Engineering With Minor In Business Management