Leonid Khomko Email & Phone Number

Cyprus

Cyprus

United Kingdom

Mobile marketing agency, which covers the full spectrum of app marketing needs, from financing your marketing to optimizing conversions from each banner. Responsibilities:- Perform daily campaign optimization to ensure efficiency according to CPI, CPA, and ROAS goals.-Conduct A/B and multivariate tests to continuously improve campaign performance.-Collaborate closely with the product team, providing market insights and feedback to improve the app's features, user experience, and value proposition.-Develop and execute a paid acquisition strategy for core paid channels, effectively reaching and engaging the target audience.-Track and analyze key metrics to measure the effectiveness of marketing efforts and campaign performance.- Manage marketing budgets effectively, strategically allocating resources to optimize return on investment.-Participate in full-cycle creative production, providing data-driven decisions for further creative development.- Track the efficiency and success of campaigns, reporting results weekly and monthly to stakeholders.Achievements: -Successfully handled a client's grocery delivery app project, resulting in a remarkable 20% decrease in Customer Acquisition Cost. Additionally, the app's traffic volume saw a staggering increase of 700%, attracting over 50,000 new users.-Demonstrated proficiency in Apple search ads and obtained a certificate to validate my expertise in the field.-Efficiently managed marketing budgets, skillfully allocating resources to strategic initiatives and optimizing return on investment. Please find attached a link to view my work case.

St Petersburg, St Petersburg City, Russia

The department has been developing its own mobile applications. It consisted of 10-15 people, while the entire company had over two hundred employees.Responsibilities:-Optimize current channels and implement a test-learn-repeat framework to incrementally scale campaigns within ROAS targets for clients.-Conduct market research and analyze user insights to identify target audiences, market trends, and the competitive landscape, developing effective marketing strategies and tactics.-Stay informed about mobile app store guidelines, best practices, and algorithm updates, ensuring compliance and implementing strategies to enhance app visibility and ranking.-Collaborate with creative teams to develop innovative ad creatives and landing pages to improve conversion rates.-Conduct in-depth analysis of user behavior and cohort data to optimize user retention strategies and increase customer lifetime value.Key achievement: Successfully generated over $200,000 in traffic for our in-house app, achieving a positive return on investment (ROI).

St Petersburg, St Petersburg City, Russia

Responsibilities:-Strategically acquire traffic for CPA model offers, managing and optimizing campaigns to achieve key performance metrics.-Conduct in-depth analysis and testing of new CPA offers, evaluating their potential for success and profitability.-Develop and execute plans for testing and managing new creatives to enhance user engagement and drive higher conversion rates.-Take ownership of all paid marketing initiatives, overseeing and optimizing campaigns to maximize ROI and achieve marketing objectives.-Collaborate with cross-functional teams to test new apps for traffic, working closely with designers to improve app store visuals and increase conversion rates on app store pages and in-app experiences.-Stay up-to-date with the latest industry trends, algorithm changes, and best practices in user acquisition and digital marketing.Achievements: - Spearheaded the testing and successful scaling of traffic on a CPA offer via Facebook, resulting in a remarkable $20,000 gross profit on a lucrative crypto offer.- Recognized for outstanding performance and dedication, leading to a well-deserved promotion.

Affiliate marketing agency which works with CPA affiliate offersResponsibilities:-Strategically acquire traffic for CPA model offers, effectively managing media buying and ad campaigns to attract high-quality users.- Create, analyze, and optimize landing pages using Yandex Metrics and Google Analytics to enhance conversion rates and improve user acquisition performance.experiences.- Utilize advanced analytics tools and attribution models to track campaign performance, extracting valuable insights to inform future strategies.Achievements: -Pioneered the discovery, thorough testing, and successful scaling of traffic on Facebook for 2 CPA offers in the ecommerce domain, achieving remarkable gross profits of $7,000 and $5,000, respectively.-Demonstrated exceptional strategic skills and an aptitude for optimizing campaigns to drive outstanding results.