Leonid Kondratev Email & Phone Number

Lisbon, Portugal

As the Head of Performance Marketing at ETG, I am responsible for leading the team that focuses on driving growth and revenue through various performance-based marketing channels such as paid search, paid social, programmatic advertising, affiliate marketing and SEO as well.In this role, I have developed and executed a comprehensive marketing strategy that has led to significant growth in website traffic, lead generation and conversion rates. I have also been instrumental in building and scaling the company's performance marketing team, resulting in an increase in marketing efficiency and ROI.I have improved my understanding of the digital marketing landscape and am experienced in utilizing data and analytics to optimize marketing campaigns and make strategic decisions. I am skilled in utilizing a wide range of performance marketing tools and platforms such as Google Ads, Facebook Ads, SEMrush, Ahrefs and more.I also become a strong leader, able to inspire and motivate cross-functional teams to achieve common goals. I am dedicated to staying up-to-date with the latest trends and best practices in the performance marketing space and am always looking for ways to improve and innovate.As a Head of Performance Marketing at ETG, I am passionate about using data-driven insights to drive growth and revenue for the company.

Singapore, Singapore

- Management of cross-functional team- Budgeting planning and execution- Leading and developing marketing strategies and campaigns- Competitive research to keep on top of areas of opportunity for CSSSR- Data strategy development; oversee continuous improvements to data quality and segmentation, generating insights that enhance campaign effectiveness, tools and processes to increase the quality and accuracy of customer data.- Leading researches on customer needs, shortcomings and opportunities to improve our product offering, website communication/functionality and marketing automation - Leading display programmatic marketing campaigns including remarketing, prospecting, CRM, lookalike and more- Development of tests in display ads channel to drive learnings and optimizations to maximize revenue

Czech Republic

Key areas of responsibility: Development an execution of marketing strategy during the ICO (token sale) and post-ICO product launch activities. Including: - Digital activities targeted to deliver KPIs in terms of ROI and target sales volume.- Offline activities planning, execution, and support- Lead generation and building of a CRM system.- Affiliate program development.- Social media marketing strategy development and execution.Skills: ICO marketing: digital marketing campaigns planning, execution and analytics - including SEM, PR in blockchain media, marketing in IM groups and chats, SMM, e-mail marketing. Planning and organization of road shows, participation in conferences.

Москва, Россия

Skills: SEM (Yandex Direct/Google Adwords), remarketing, display ads, video ads, performance marketing, analytics (Adobe Omniture/Google Analytics/Yandex Metrika), project management, content management, SEO, A/B testing.Key areas of responsibility: Digital campaigns media planning, execution and analysis for B2C and B2B segments incl. SEM/display/remarketing channels. Evergreen digital campaigns support, adjustment and analysis (SEM/display/programmatic buying). Promo websites development management from internal stakeholder brief till launch. Website content management coordination. Hidden marketing campaigns with agency. Website SEO together with internal SEO team. Analysis and reporting on all digital campaigns (per campaign/quarterly/full year). Result driven website optimization. Video content production and promotion with agency. Social media digital campaigns incl. native ads and content placement/integration in relevant groups.

Skills: SEO, analytics, digital strategy, digital campaigns, social networks, web development, content management, Adobe SQ5, Adobe Omniture, CRM, email marketing, e-commerce, project managementKey areas of responsibility: Country rollout support of globally developed projects. Local content management. Coordination of SEO agency. Implementation of technical improvements required for SEO. Developing micro-sites with agency for local campaigns and promotions. Closed partner portal development support. Coordination of a social media agency. Digital analytics. E-shop campaigns and promo coordination.

Moscow

Functional and graphic design approval with client. Developing website design and adaptation to meet brand guidelines. Righting valid code for enabling required website functionality. Coordination of copywriters and outsource web programmers. Installation and configuration of CMS. Implementation of the approved design. OpenSource development and contribution.

Creating a design for branded social media groups. Branding. Creating a visual consistency in groups. Creation of Landing Pages, web applications on SM platforms, banners. Website design development. Print media design.

Moscow, Moscow City, Russia

Preparation of tender and technical documentation

Moscow, Moscow City, Russia

Bachelor, Marketing/Marketing Management, General

Bachelor'S Degree, Automated Control And Data Processing Systems

Unfinished, Cybernetics