Leonie Mcilroy Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

- Managed cross functional team of eight to recruit over 1000 volunteers a year- Developed marketing and recruitment strategies, across the full marketing mix; digital, social media, offline and face to face; for the UK, US, Europe, Asia and Australia- Led on the delivery of successful brand identity and market research projects working with agencies and internal teams to secure increased web traffic and meet recruitment targets- Identified and formed strategic partnerships to grow international reach- Responsible for the organisation’s full marketing spend- Member of the senior management team, contributing to organisational leadership

London, United Kingdom

- Led a team of five to develop and implement marketing plans and campaigns internationally - Developed organisational messaging to help reframe the organisation’s place in the market- Member of the middle management team, contributing to operational decision making and working with the senior management team

London, United Kingdom

- Managed six consumer technology accounts and a team of four; working with clients to deliver cohesive communication strategies and content plans across multiple platforms, including social media- Developed excellent client relationships to offer counsel and manage expectations- Pitched and secured exceptional press coverage across the full media mix; national newspapers, consumer media, specialist titles, trade publications, blogs and vlogs- Delivered media launch events and product showcases; securing 100 journalist attendees- Helped Fujifilm launch and elevate new range of cameras to the professional market with the development of an ambassadors programme- Drafted press reports with final agency approval of all copy, press releases and client reports- Responsible for new business development and growth

London, United Kingdom

- Managed a team of three on six lifestyle accounts and carried out individual media profile work- Offered client council and secured media coverage- Organised a successful restaurant launch for media and influencers

- Planned and delivered private and corporate events for up to 300 people- Advised clients on all aspects of event delivery from pitch onwards- Carried out budget management and supplier liaison- Led teams of up to 30 staff to create professional and memorable events- Involved in new business development

London, United Kingdom

- Managed four client accounts and two members of staff- Pitched and secured exceptional media coverage across the full media mix- Devised and implemented creative media strategies and campaigns- Planned successful product launch events for clients- Managed client budgets and press office costs- Wrote copy for press releases, FAQs, profiles, client blogs and reports- Involved in new business development and client pitches

London, United Kingdom

- Worked across four client accounts to pitch and secure media coverage- Formed excellent media contacts both online and offline- Wrote copy for press releases and media reports

- Assisted in the planning of large private events- Front of house management of bar and waitressing staff at events

Bachelor Of Arts (B.A.), English Literature & Cultural Criticism, 2.1

Activities and Societies: RAG Society

A-Levels, History, English Literature & Theatre Studies