Leon Lim Email & Phone Number

Penang, Malaysia

Malaysia

1. Implement and support global paid search campaigns, including but not limited to campaign setup, strategy development, organization, and management for Cloudflare’s global enterprise campaigns. 2. Daily use of paid search platforms, reporting, analytics, and trend tools. 3. Campaign optimization: keyword and search term management, ad copy creation and testing, landing page testing, and bid and budget management. 4. Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level across multiple languages. 5. Collaborate with globalisation team and local teams for asset translation (Mandarin, Japanese, Korean, Bahasa Indonesia, Thai, Vietnamese) 6. Track and monitor reporting of campaign results on a weekly/quarterly/ad hoc basis. 7. Campaign budget allocation & monitoring to ensure proper pacing and efficiency. 8. Effectively communicate insights and trends based on campaign performance.

1. Oversee regional market support and management of Taiwan, Singapore, and Indonesia's Telco. Successfully streamlined campaign setup processes, data reporting & insights, resulting in improved efficiency and faster turnaround times.2. Managed ad budgets totalling $180,000 USD per month across Taiwan, Singapore, and Indonesia. Implemented strategic allocation of funds to optimise campaign performance and LTV/CAC. Collaborated with cross-functional teams to ensure efficient utilisation of ad budget.3. Effectively managed operations team, ensuring smooth coordination and collaboration to optimise campaign setup and execution across multiple markets.4. Fostered strong relationships with key partners and clients, ensuring their needs and expectations were met consistently through effective stakeholder management.5. Spearheaded the exploration of paid channels such as TikTok Ads, Twitter Ads, and Line Ads, leveraging their potential to reach and engage target audiences effectively.6. Developed effective automated reporting dashboards and creative messaging dashboards, facilitated data insights reporting & forecasting on a daily & weekly cadence, enabling data-driven decision-making and enhancing campaign performance.

1. Oversee regional market support and management of Taiwan, Singapore, and Indonesia's Telco. Successfully streamlined campaign setup processes, data reporting & insights, resulting in improved efficiency and faster turnaround times.2. Managed ad budgets totalling $180,000 USD per month across Taiwan, Singapore, and Indonesia. Implemented strategic allocation of funds to optimise campaign performance and LTV/CAC. Collaborated with cross-functional teams to ensure efficient utilisation of ad budget.3. Effectively managed operations team, ensuring smooth coordination and collaboration to optimise campaign setup and execution across multiple markets.4. Fostered strong relationships with key partners and clients, ensuring their needs and expectations were met consistently through effective stakeholder management.5. Spearheaded the exploration of paid channels such as TikTok Ads, Twitter Ads, and Line Ads, leveraging their potential to reach and engage target audiences effectively.6. Developed effective automated reporting dashboards and creative messaging dashboards, facilitated data insights reporting & forecasting on a daily & weekly cadence, enabling data-driven decision-making and enhancing campaign performance.

Selangor, Malaysia

1. Managed 28 Google/Facebook Ad accounts with a total monthly ad spend of RM98,000/USD22,000 not limit to only one industry. Industries include: E-commerce, Property, Building Equipment, Education, Entertainment, Housing Appliances, Health, Industrial Products & Etc.2. Continuously improve knowledge in advertising campaigns and effectively optimize budget spend and performance of all assigned digital advertising campaigns to achieve campaign KPI's. 3. Optimization Includes: CPC monitoring, Bid Strategy, Keyword Mining, A/B Testing, Improve Keyword Quality Score, Provide Landing Page/Banner Ideas Input, & Audience Targeting .4. Provide Occasional Consultation To Respective Clients: Plan and execute communication on campaign performance and keep advertisers (clients) informed periodically throughout the campaign period. This includes changes and improvements made on the campaigns. Also, provide future campaign forecasting and ideas for long term campaign performance success. 5. Assisted in Biweekly Performance Review for a Large Client with a monthly ad spend of RM60,000 by providing ongoing suggestions and feedback on performance changes.6. Manage budget tracking of campaigns and update relevant database with necessary information for departments analysis and improvement.7. Successfully improved several poor performing/niche market B2B ad accounts to achieve desired KPI monthly with a 200 - 300% increase in Conversions.8. Achieved monthly Performance KPI of at least 70% for 3 consecutive months.

Penang, Malaysia