Leonora Clement Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Southampton, United Kingdom

Southampton, United Kingdom

In this role I lead and manage the University’s Marketing and Digital team, driving corporate and recruitment marketing activities in line with our strategic plan and vision of being widely regarded as a 'University of choice’ to our stakeholders at home and overseas. I provide strategic and operational marketing for the Schools and professional services, supporting the development and implementation of their business plans through the provision of market research and intelligence, marketing… Show more In this role I lead and manage the University’s Marketing and Digital team, driving corporate and recruitment marketing activities in line with our strategic plan and vision of being widely regarded as a 'University of choice’ to our stakeholders at home and overseas. I provide strategic and operational marketing for the Schools and professional services, supporting the development and implementation of their business plans through the provision of market research and intelligence, marketing planning, digital presence and all marketing materials. Underlying all these activities is a key responsibility for brand management and development.I also help to develop new market opportunities in the post 2012 learning environment, for example, with employers as well as supporting the University’s internationalisation strategy, taught postgraduate and online/flexible learning opportunities. Finally, my team supports the Student Recruitment team by providing high quality prospective students and applicants to the university. Show less

A senior level B2B marketing role for the Institute of Directors (IoD) with a primary focus on reaching senior level decision makers (both individually and at a corporate level) for acquisition purposes. Additionally with responsibility to promote the IoD’s professional development qualifications and services, as well as a wider and broad product portfolio. I used my strong people management skills to motivate my team on a daily basis. Well versed in the importance of tight budget management… Show more A senior level B2B marketing role for the Institute of Directors (IoD) with a primary focus on reaching senior level decision makers (both individually and at a corporate level) for acquisition purposes. Additionally with responsibility to promote the IoD’s professional development qualifications and services, as well as a wider and broad product portfolio. I used my strong people management skills to motivate my team on a daily basis. Well versed in the importance of tight budget management and feedback and analysis as well as managing external relationships and branding.I worked on the IoD's strategic review, including the implementation and trial of a new content marketing strategy. The experience I gained as a result of this exercise made me a keen advocate of content marketing as an approach. Show less

Lead the product marketing team on the promotion of a suite of business products and services with direct responsibility for a team of six, including the Design & Production team.

London, United Kingdom

A temporary contract role whilst I was in between roles.

Worked as part of the marketing team to execute a communications/PR/sales support strategy for a business to business e-commerce company, reporting to Marketing Director, EMEA.

London, United Kingdom

Bachelor Of Arts (Ba), Media & Cultural Studies, 2:1

Education record