Business development - Industry events lead- Thought leadership content strategy and development - Business development marketing lead - Regional marketing strategy lead Sales performance management - Omni-channel marketing plans development- Growth marketing lead for dedicated e-commerce platforms- Go-to-market strategies for device protection and SaaS models- Product and sales training supportLeadership - Europe distribution marketing and distribution design (Europe and Asia) team leadership and management

• Lead insurtech business-to-business marketing (B2B) strategies in Europe• Responsible to drive all B2B marketing activities in Europe, in collaboration with the Business Development Team • Content development strategy for B2B audiences • Working with a sales team in both Sales Enablement and Account-Based Approach • Responsible for developing marketing collateral and copywriting for a range of clients from different industries (Telco, E-commerce, Retail, OEM) • Using data insights to optimize campaigns across clients, digital products and distribution partners to drive B2B2C Sales and customer retention. • Develop and lead research projects focused on human centered design methodologies

Marketing Strategy & Product Marketing (B2B2C)Go-to market strategy for new product developmentMarketing team project management and operational leadCoordination of cross-functional teams (country based and Europe)E-commerce strategy and marketing retail channel managementProduct marketing leadBusiness developmentPlanning and development of new products/service and brandsMarket and trends analysis and reportingB2B2C channel content strategy leadBrand ManagementCreative lead for marketing and communication campaignsBrand management leadInfluencer marketing sponsorship lead- Event planning support and creative - External events (fairs, sports competitions, etc..)LeadershipExperience in leading a team of designers and marketeers

Criative Strategy, Editorial Design, Art Direction

Packaging, POS, Editorial