KEY RESPONSIBILITIES:• Implement the BacklnTheBlack software at mortgage servicing companies.• Develop and manage the scope of the implementation, including creating and managing a project plan and coordinate with in-house resources and client to execute that plan.• Serve as a Subject Matter expert to setup and configuration the software in support of client implementation.• Provide consultant to the client on default servicing best practices as it relates to usage of the software.• Identify process and functional GAPs in client configuration and usage. And develop business requirements for stopgap and long-term solutions.Coordinate with internal resources to development, train and deploy those solution to the client.• Facilities regular status meetings with the client and internal team.• Coordinate with internal development, training and testing teams to deliver the software product.• Coordinator with multiple external interface vendors to facilitate connectivity.• Provide status reports to client and internal project management teams on project milestones.• Research and stay current on industry guidelines and regulations.

KEY RESPONSIBILITIES:• Provide a structured marketing and media strategy plan based on needs, objectives, and financial capabilities to recommend media usage and investment based on data and KPI analysis.• Develop branding and identity improvements for new brands to allow them to engage with the customer.• Create a content strategy for inbound and outbound marketing.• Collaborate with the brand to create content for social media, email, and web platforms.• SEO consulting to increase traffic and optimize web pages.• Provide guidance on research methodologies and testing activities to analyze user behavior.

KEY RESPONSIBILITIES:• Support the process plan, analyze, define, and evaluate the region's budget and strategies according to the corporate annual goals and growth expectations for LATAM.• Responsible for an annual sales budget average of $10.6M assigned over a supervised group of stores.• Analysis of retail indicators, marketing, financial (profit and margin), inventory, merchandising reports, sales projections, and saving strategies to optimize operational costs.• Lead the creation and development of retail strategies over supervised stores (12 direct and 41 indirect) to meet the goals in EBITDA, UPT, CONVERSION, and MARGIN indicators.• Support operational projects on initiatives such as:*E-commerce channel growth.*Migration to Retail Pro system.*"Full-Service Program".• Follow-up of each store's performance through periodic evaluations and staffing reviews to ensure productivity and results.• Manage the visual and marketing strategies to impact local, regional, and national market results.• Oversee and responsible for the development and performance of directly 45 people and indirectly 153 people.ACHIEVEMENTS:• Responsible for overseeing 33% of total sales in Colombia - LATAM.• Sustained growth of over 5% in sales for three years from 2016 to 2018.• 90% of successful implementation of new system Retail Pro in stores.• Increased sales in the E-commerce channel by 120% by creating a strategy between retail stores fulfilling orders directly to customers vs. previous central warehousedistribution only.• Expansion and implementation of the “Full-Service Program” Training to all the countries in the region.

KEY RESPONSIBILITIES:• Responsible for achieving the annual sales budget.• Selecting talent and active recruitment to cover the vacant positions in the store.• Coaching and development of the sales team skills to positively impact sales and indicators.• Periodic evaluations of stores and staff performance to ensure productivity and results align with corporate goals and adjust strategy to achieve results.• Planning and organizing the schedules and activities in the store needed to provide a great shopping experience to the customers.