Leo Pond Email & Phone Number

Hartford, Connecticut Area

As Assistant Director on the Performance Marketing team, I work across multiple lines of business, both B2B and B2C. My key responsibilities include:Paid Search Optimization: Strategically managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives.Audience Tools Management: Utilizing advanced audience segmentation tools to enhance targeting and personalization efforts, ensuring that our marketing messages reach the right people at the right time.Email Deliverability: Overseeing email deliverability to ensure high delivery rates and engagement. Certified in email deliverability best practices and continuously working to maintain and improve our email performance.With a comprehensive background in digital marketing, martech, IT, running websites, email marketing, social media marketing, and paid search, I bring a holistic approach to performance marketing that drives measurable results. I am passionate about leveraging data and technology to create effective marketing strategies that resonate with our audiences and achieve our business goals.

Madison, Ct

• Managed website redesign project to build and deploy new Drupal CMS Commerce website to replace our home-grown ecommerce site, working with multiple departments and taking the lead in building out content while managing personnel to recreate our product database of over 4k products• Optimized our online marketing strategy to bring us from a 4% conversion rate to 6.98% conversion rate• Implemented new ESP, integrated IBM Silverpop with our existing website to send targeted emails and drip campaigns through customer interactions with our marketing strategy. • Managed Google Adwords campaigns, built new ads and optimized existing ads• Organized and implemented Google Analytics data tracking campaigns to maximize the effectiveness of email remarketing initiatives that were deployed using IBM’s Silverpop Engage marketing cloud software.• Realized need and built a data warehouse in MySQL to integrate with Tableau and analyze over a decade’s worth of transactional data, used that information to target specific markets at specific times to optimize sales through our ecommerce channel.• Recommended marketing research strategies to identify potential markets and optimized email marketing programs using A/B testing• Create image assets for marketing campaigns using Adobe Creative Cloud

Uncasville, Ct

• Responsible for managing the planning and development of the casino’s email marketing campaigns• Maximized targeted campaigns to send of over 1,000,000,000 monthly emails • Managed communication with different departments develop a concise package of events for each campaign. If an event was for a certain night, I worked with Hotel on special offers, Nightlife to optimize after event promotions and Ticket Sales for pre-event sales.• Responsible for updating, maintaining and creating content for multiple high volume websites and mobile apps for multiple casino properties within Wordpress and Adobe Experience Manager

Groton, Ct

• Built and managed multiple e-commerce websites using Drupal as the platform, including the D.A.R.E. online website that took in over $2 million a year in online sales and reduced SaaS charges and commissions by over $25k per year.• Managed and supported an IT network with over 100 active users in three separate locations• Moved company to Google Apps which reduced IT expenses by over $20k annually.• Responsible for Intranet redesign to organize assets by Graphic Design• Virtualized multiple failing servers and rebuilt backup scheme to encompass entire company infrastructure