Senior Advertising Account Manager & Product Marketing Strategist at FeedSpark in partnership with BBH London, June 2015 - current, LondonCampaign management and optimization- Managing feed based, data driven advertising for large retail e-commerce clients on Google Ads, Google Shopping, YouTube, Facebook and all other major advertising platforms.- Reviewing Google shopping feeds and campaigns from other providers and suggesting improvements.Analysis and reporting- Quantitative and qualitative analysis including producing client reports.- Analysing performance data of optimisation techniques to establish competitive advantages.- Producing business reports, best practice presentations, benchmarking and on-boarding material.Presentation and client management- Liaising with clients and partners on a daily basis on performance, product management and development.- Preparing content for pitch decks and client meetings.Product development and management- Developing and testing new tools, features and techniques to optimize performance, based on Google shopping product knowledge.

- Optimizing Google Adwords accounts for Sweden & the Nordics for Export & Domestic markets.- Creating new campaigns, optimizing existing campaigns for better performance, making presentations and analyses to identify business opportunities.- Additional tasks including;Product Subject Matter Expert Lead of a team of 6 SMEs with responsibility for product expertise and development, Strategic clients POC, Quality review, Strategy coordination, Training development and presentations.- Successfully launched advertising for Netflix and Spotify in Sweden & Norway among other clients.

- Managing content on Google Maps for Sweden, the Nordics and UK to ensure a good user experience. - Daily tasks such as evaluating data quality, internal quality control, updating maps data, interacting with maps users, identifying and solving problems with Google Maps. - Additional tasks including mentoring and training for the Nordics and the Netherlands as well as localization of new product features.