Ray Vu Email & Phone Number

London, England, Gb

- Leading 10 Key global accounts and overseeing 24 MMEs, current ARR of £3M.- Leading a team of 3 junior AMs to manage a business book of 65 accounts.- Optimizing client's product feeds across various digital channels (Google Shopping, DPAs, IG Shop, TikTok, Snapchat, Affiliates, Criteo,...)- Consulting Shopping, Smart, PMAX, DPA campaigns competitive segmentations to maximize RoAS, CPA & budget allocation.- Enhancing Client's E-commerce user journey experience by designing tailored technical solutions for popular Ecom platforms (Shopify, Magento,...)- Establish revised CRM structure - Engagement x Lifetime value matrix to prioritize resources to achieve monthly 100% retention and 62% of accounts with upsell.- Modifying and rebuilding cross-functional departments with Miro sessions to identify operation pain points vs. remap frameworks for Content & Tech deliverables.- Led partners, agencies workshop/platform education sessions achieving new accounts referrals.- Building a library of success case studies for company services / products.

London

- Auditing & Consulting most efficient technical integration for product feed across various digital channels, (Shopping, Facebook, Amazon, Rakuten,...) - Leading and Managing 40+ accounts, from well-known Beauty conglomerate to high-end luxury fashion online retail store.- Providing product feeds optimisation strategies across multiple industry (Fashion, Homeware, Beauty, FMCG, Electronics,..) between UKI/ US/ AU & EMEA markets.- Enhancing Client's E-commerce users journey experience by designing tailored technical solutions & reduce data discrepancies between service nodes.- Drove & Monitoring AM servicing standard; from day-to-day to quarterly business reporting for 40 accounts; achieving +29% x accounts with growth, +32% billable.- Devise client relationship management calendar, foster synergy between agency x brand x FS to consistently identify growth challenges & solutions.

London, United Kingdom

- Overseeing full product offerings (content & technical) optimization delivery on respected roadmap.- Delivering Product Feeds optimisation packages to various industries- Researching and instilling product optimisation knowledge for different platforms (Google Shopping, Facebook, Instagram, Pinterest, TikTok,...)- Educating clients, partners on different platform features and product feeds mark-ups.

Soho

- Managing more than 100 digital campaigns including social channels planning, analysis & optimisation report for ticketing, exposure report, media report. - Curating and managing regular updates for the whole roster, labels, events on multiple platforms (FB | IG | TW | R/A | Beatport | Soundcloud) - Manage Google adwords, Facebook ads, Instagram ads and monitoring SEO struture.- Creating social assets to promote engaging programs, including: GIFS, memes, short & long form video content, photography on Photoshop/ Affinity; growing followers across entire agency’s roster.- Individually managed social campaigns, media allotment, affiliates-tering relationship with relevant industry personnel in publication, organisers, radio host, influencer.- Managing effectively internal ad-hoc: transcribing interviews, press features, liaising art worker, distribution in timely accordance with releases calendar.

London, United Kingdom

- Overseeing agency brand roster’s social media activity.- Overseeing monthly engagement growth and ROI on various key publisher campaigns, analyse findings and report for future recommendations.- Attending sales meetings and proposing new lead with successful KPIs, engagement rate, past campaigns’ ROIs.- Coordinating bi-annual PR weeks and LFW trade shows and managing ad-hoc: guestlist, samples, venues, backstage production.- Predicting trends and staying afloat across important social platforms and inform key brands to adjust branding strategies.- Overseeing affiliates activity, building sustainable relationship with influencers, publications and key personnel.

London

3 months full-time internship at Wholesales/ Logistics department- Maintaining contacts with our worldwide clients includes boutiques/ stores and department units.- Surveilling online-pricing strategy from our stockist in various currencies, ensuring throughout uniformity- Working closely with Zedonk and Excel to allocate stocks for all stores, settling all orders on their individual rails.- Helping with daily dispatches to our international clients.- Responsible for packaging materials orders, production quality control, production deliveries.

Bachelor'S Degree, Marketing, 2:1

High School

O Level