Ray Vu

Ray Vu Email and Phone Number

Senior AM and Agency Partnership @ FeedSpark
London, England, GB
Ray Vu's Location
London Area, United Kingdom, United Kingdom
Ray Vu's Contact Details

Ray Vu work email

Ray Vu personal email

n/a
About Ray Vu

Live in digital space & helping brands on the way.

Ray Vu's Current Company Details
FeedSpark

Feedspark

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Senior AM and Agency Partnership
London, England, GB
Website:
feedspark.com
Employees:
15
Ray Vu Work Experience Details
  • Feedspark
    Senior Am And Agency Partnership
    Feedspark
    London, England, Gb
  • Feedspark
    Senior Am/ Agency Partnership
    Feedspark Oct 2021 - Present
    - Leading 10 Key global accounts and overseeing 24 MMEs, current ARR of £3M.- Leading a team of 3 junior AMs to manage a business book of 65 accounts.- Optimizing client's product feeds across various digital channels (Google Shopping, DPAs, IG Shop, TikTok, Snapchat, Affiliates, Criteo,...)- Consulting Shopping, Smart, PMAX, DPA campaigns competitive segmentations to maximize RoAS, CPA & budget allocation.- Enhancing Client's E-commerce user journey experience by designing tailored technical solutions for popular Ecom platforms (Shopify, Magento,...)- Establish revised CRM structure - Engagement x Lifetime value matrix to prioritize resources to achieve monthly 100% retention and 62% of accounts with upsell.- Modifying and rebuilding cross-functional departments with Miro sessions to identify operation pain points vs. remap frameworks for Content & Tech deliverables.- Led partners, agencies workshop/platform education sessions achieving new accounts referrals.- Building a library of success case studies for company services / products.
  • Feedspark
    Account Manager
    Feedspark Jul 2020 - Oct 2021
    London
    - Auditing & Consulting most efficient technical integration for product feed across various digital channels, (Shopping, Facebook, Amazon, Rakuten,...) - Leading and Managing 40+ accounts, from well-known Beauty conglomerate to high-end luxury fashion online retail store.- Providing product feeds optimisation strategies across multiple industry (Fashion, Homeware, Beauty, FMCG, Electronics,..) between UKI/ US/ AU & EMEA markets.- Enhancing Client's E-commerce users journey experience by designing tailored technical solutions & reduce data discrepancies between service nodes.- Drove & Monitoring AM servicing standard; from day-to-day to quarterly business reporting for 40 accounts; achieving +29% x accounts with growth, +32% billable.- Devise client relationship management calendar, foster synergy between agency x brand x FS to consistently identify growth challenges & solutions.
  • Feedspark
    Account Executive
    Feedspark Apr 2019 - Jul 2020
    London, United Kingdom
    - Overseeing full product offerings (content & technical) optimization delivery on respected roadmap.- Delivering Product Feeds optimisation packages to various industries- Researching and instilling product optimisation knowledge for different platforms (Google Shopping, Facebook, Instagram, Pinterest, TikTok,...)- Educating clients, partners on different platform features and product feeds mark-ups.
  • Exs Management Ltd
    Marketing Assistant
    Exs Management Ltd Jul 2017 - Jun 2018
    Soho
    - Managing more than 100 digital campaigns including social channels planning, analysis & optimisation report for ticketing, exposure report, media report. - Curating and managing regular updates for the whole roster, labels, events on multiple platforms (FB | IG | TW | R/A | Beatport | Soundcloud) - Manage Google adwords, Facebook ads, Instagram ads and monitoring SEO struture.- Creating social assets to promote engaging programs, including: GIFS, memes, short & long form video content, photography on Photoshop/ Affinity; growing followers across entire agency’s roster.- Individually managed social campaigns, media allotment, affiliates-tering relationship with relevant industry personnel in publication, organisers, radio host, influencer.- Managing effectively internal ad-hoc: transcribing interviews, press features, liaising art worker, distribution in timely accordance with releases calendar.
  • December.
    Marketing / Social Media Assistant
    December. Sep 2016 - Jul 2017
    London, United Kingdom
    - Overseeing agency brand roster’s social media activity.- Overseeing monthly engagement growth and ROI on various key publisher campaigns, analyse findings and report for future recommendations.- Attending sales meetings and proposing new lead with successful KPIs, engagement rate, past campaigns’ ROIs.- Coordinating bi-annual PR weeks and LFW trade shows and managing ad-hoc: guestlist, samples, venues, backstage production.- Predicting trends and staying afloat across important social platforms and inform key brands to adjust branding strategies.- Overseeing affiliates activity, building sustainable relationship with influencers, publications and key personnel.
  • Mary Katrantzou
    Wholesales Intern
    Mary Katrantzou Jun 2013 - Sep 2013
    London
    3 months full-time internship at Wholesales/ Logistics department- Maintaining contacts with our worldwide clients includes boutiques/ stores and department units.- Surveilling online-pricing strategy from our stockist in various currencies, ensuring throughout uniformity- Working closely with Zedonk and Excel to allocate stocks for all stores, settling all orders on their individual rails.- Helping with daily dispatches to our international clients.- Responsible for packaging materials orders, production quality control, production deliveries.

Ray Vu Education Details

  • Brunel University
    Brunel University
    2:1
  • Bodwell - Private Boarding Institution
    Bodwell - Private Boarding Institution
    High School
  • Ping Yi - Singapore Secondary School
    Ping Yi - Singapore Secondary School
    O Level

Frequently Asked Questions about Ray Vu

What company does Ray Vu work for?

Ray Vu works for Feedspark

What is Ray Vu's role at the current company?

Ray Vu's current role is Senior AM and Agency Partnership.

What is Ray Vu's email address?

Ray Vu's email address is ra****@****ark.com

What schools did Ray Vu attend?

Ray Vu attended Brunel University, Bodwell - Private Boarding Institution, Ping Yi - Singapore Secondary School.

Who are Ray Vu's colleagues?

Ray Vu's colleagues are Dinesh Kumar Sekar, Michel H., Rodney Forslund, Sara Salelles Arlandis, Maïwenn Cowley-Zam, Steven Kingsley-Opuni.

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