Lesa Stanton Email & Phone Number

Cardiff, Wales, United Kingdom

Responsible for the external communications channels including PR, media relations,social media, blog posts and advertising. I create plans for and deliver content for each channel, to raise awareness of the Building Society and engagement of the brand both regionally, in its South East Wales heartland and nationally.

Bridgwater, England, United Kingdom

I managed the company’s PR, Charity, Sponsorship and Research initiatives within the brand team. Creating and delivering short and long term strategy for each area I owned. Working with internal and external stakeholders to maximise reach and engagement. Since engaging a new PR agency, improvement to the press office and PR activity has increased coverage.

Managed and delivered advertising, PR, brand awareness, and charity initiatives. My role was to continue growth of the brand to ensure awareness was high with prospect customers and consideration continued to build. Whilst increasing retention and spend with existing customer database of over 1m. Using a mixture of broadcast, print, digital and social.

• Working in the brand marketing team I have managed the delivery of advertising campaigns. I now primarily work in public relations; developing each PR campaign from initial concept to final delivery and measuring its.
• Project manage national PR campaign Britain’s Top Tradesman; a through the line promotion integrating direct, digital and social media marketing. Evaluated previous year’s campaign and evolved the campaign from.
• Delivering an increase of 45% in PR coverage year on year through managing a busy press office, press release writing and gaining quality exposure in industry, trade and local media

• Gained experience in all areas of digital marketing including email marketing, onsite merchandising, SEO and a small amount of paid search. My main responsibility was overseeing the affiliate marketing channel, by.
• Generated a £1.5 Million increase in incremental sales through the affiliate channel in the 2008-2009 financial year
• Delivered an extra £130K per week to online sales through onsite merchandising created through a wider Average Order Value and conversion increase strategy

Bachelor Of Arts (Ba), Creative Arts

Btec National Diploma, Performing Arts