Leshea Low Email & Phone Number

Kuala Lumpur, My

Lead growth and development of Brighttail's Atlassian Marketplace client portfolio and agency products.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Lead agency’s cross-functional team of specialists across different marketing divisions to develop demand generation marketing programs that drive growth and ROI for clients.• Develop internal performance frameworks, forecasts, and dashboards to monitor pacing towards achieving KPIs.• Oversee account performance and day-to-day operations.• Monitor and review all outgoing agency deliverables, providing strategic input to teams where necessary. • Consult clients on all marketing strategy related matters, identifying strategic opportunities to further advance their marketing goals.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Lead and mentor a team of Performance Marketing Specialists/Associates. • Onboard new clients by conducting audit and competitor research, creating strategy documents, and providing constructive feedback and improvement areas to the client.• Prepare detailed forecasts and ad budget proposals that accurately outline and support clients' marketing goals.• Establish and refine internal performance team processes and new hire onboarding frameworks.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Develop and execute paid advertising campaigns for Brighttail's portfolio of B2B tech clients (Atlassian, Industrial/IoT, SaaS).• Manage and perform daily account responsibilities across all related digital advertising networks.• Implement site-wide Google Tag Manager tracking events for both conversion tracking and web analytics purposes. • Conduct regular market, competitive, and keyword research across clients.• Identify trends and insights to optimize campaign performance and budgets accordingly.• Analyze key performance data and metrics and prepare monthly reports to present these findings to the client.• Establish strong relationships with key client personnel, including in-house marketing teams and key executive stakeholders.

New York City Metropolitan Area

• Oversee paid digital strategy, media budgets, and campaign management of clients.• Develop and execute comprehensive media plans for clients across all digital avenues (search, social, display, etc). • Deliver monthly reports tying together key performance data, analytics, and insights.• Identify, analyze, and interpret trends or patterns in the media landscape and present findings to internal team and client on an ongoing basis.• Regularly present campaign insights to clients through weekly client calls; serve as go-to contact regarding all paid media-related queries.

State College, Pennsylvania Area

• Serve as main liaison between the Malaysian Students Club and other organizations on campus. • Oversee general operation of club and assist president with any duties or responsibilities. • Organize annual SEA Banquet event - a year-end banquet created with the purpose of connecting South East Asian students across campus in a celebration of our unique ASEAN cultures.

State College, Pennsylvania Area

• Direct and collaborate with a team of 8 members to devise strategies to promote the first-ever Penn State Malaysian Convention event.• Promote even through the use of social media, information booths, billboards, and flyers.• Manage and curate content for the event’s Facebook page.• Work closely with the media team to conduct photoshoots and film trailers for content.• Organize fundraisers and information booths prior to the event.

Kuala Lumpur, Malaysia

• Planned, organized, and executed content for clients' social media platforms.• Produced copies and assisted in simple visual design for content. • Contributed to social campaign planning and ideation.• Monitored interaction and engagements between brand and fans.• Produced monthly reports and campaign reports that tracked brands' online presence and growth in the social media sphere. Clients: Huawei Device MY, Astro, Horlicks, Old Town White Coffee SG

Kuala Lumpur, Malaysia

• Contributed articles and accompanying visuals to the Stuff@School pullout. • Developed hard news, lifestyle, and feature articles covering an array of topics.• Worked closely with other journalists to produce content for the paper. • Attended press conferences independently and provided media coverage for events.• Conducted interviews with notable personalities and subjects of interest.

Bachelor’S Degree, Mass Communication/Media Studies, 3.86/4.0 Cgpa, Magna Cum Laude

Activities and Societies: Penn State Figure Skating Team, Penn State Malaysian Students Club Dean's List recognition: Fall 2016, Spring.

American Degree Program, Mass Communication/Media Studies, 3.6/4.0 Cgpa

Activities and Societies: Crimson Student Committee, Grapevine, Yearbook Editorial Board Dean's List Fall 2014, Spring 2015