Leslee Fetterhoff Email & Phone Number

Fairbanks, AK, US

Manage an insight-driven and integrated social media strategy and social platform, in support of the CommonSpirit divisions and the physician enterprise. Build relationships to assure system-wide attainment of strategic social media standards, goals and performance benchmarks in a cross-functional and collaborative manner.

Chicago, Illinois, United States

Supported IT operations with communications support, strategy and delivery. Provided executive-level support for Chief Information Officer and other IT senior leaders. Assisted in coordination of monthly employee Town Hall events and led improvement process with post-event survey and measurement. Counseled IT project managers and IT engineers for their.

Remote

Develop, led and implemented strategic communications to engage more than 3,000 employee and contractors via the IT & Digital (ITD) department’s weekly newsletter and quarterly feature magazine. Collaborated with leaders and staff across service towers to understand and meet communication needs. Guided project managers to tell their stories to appropriate.

Akron, Ohio

• Lead the enterprise’s social media strategy to build brand awareness, position Akron Children’s as a thought leader and drive audiences to action. Manage a quality control process that ensures social media content is.
• Identified and executed cost savings opportunity for Facebook marketing spend that reduced budget by 60% and improved performance by 55%
• Managed brand Facebook page which consistently exceeds Facebook Engagement Rate for all industries by 10-fold; Brand Facebook page also generates annual growth of 27% in social brand ambassadors
• Expanded follower growth on Twitter by 83% in 4 years
• Doubled daily average Engagement of organic Instagram content in 2 years and increased annual impressions by 40%
• Developed and managed content strategy for consumer blog, which generate a 9% compound annual growth rate (CAGR) in 3 years

Akron, Ohio

Led integrated direct-to-consumer marketing campaigns for pediatric primary care network in a 29-county market. Campaigns supported 35% growth in geographic locations, 29% growth in providers and helped drive a 78% increase in primary care patient volume over 5 years.

Canton, Ohio

• Developed and executed public relations, advertising and marketing campaigns for a $1 billion healthcare enterprise, including but not limited to Aultman Hospital and Aultman College of Nursing and Health Sciences..
• Oversaw the planning and execution of the annual health fair Senior Citizens’ Day for 5 years, which met maximum capacity of 1,500 each year.
• Achieved Rising Star award in 2009, which is given to 2% of employees annually.

Akron, Ohio

Coordinated internal communications for Fortune 500 Company and was instrumental in transitioning daily internal print newsletter into an interactive, global intranet. Worked with executive leadership to support their goals for various lines of business.

Master Of Science - Ms, Integrated Marketing Communications, 4.0

Completed Courses: Intro to IMC; Marketing Research and Analysis; Audience Insight; Brand Equity Management; Creative Strategy and.

Bachelor Of Fine Arts - Bfa, Public Relations, Advertising, And Applied Communication

Activities and Societies: Alpha Lamba Delta, club volleyballMinor, International Business