Lesley January Email & Phone Number

As Senior Marketing Manager, I lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration. Working with the Marketing Team, I help develop and guide creative direction to meet objectives for all communications, including the company website, project proposals, social media, and internal communications.

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Il

Develop and implement consumer-focused marketing strategies designed to increase member engagement and retention in five key markets: Illinois, Texas, Oklahoma, Montana and New Mexico• Lead marketing team through development of customized consumer packet for 900k individuals across 5 states, representing the largest project in Retail division• Manage integrated marketing campaign to increase annual exam visits, resulting in a 3% increase in click-thru rate and an additional 2k exam visits• Develop targeted email campaigns for 500k+ individuals, including strategy, copydevelopment, testing, and execution (Ziflow and Acoustic)• Track analytics to measure the return of investment and trends of marketing efforts• Established go-to market strategy for telehealth pilot project which was adjusted and accelerated to address COVID-19 challenges, resulting in over $100k savings and $2M projected savings• Main project manager on static video creation, including managing external agency and on-site video shoot • Creation and maintenance of project management documentation• Represent LOB in out-of-state press checks, internal communications, and stakeholder meetings• Collaborate with internal departments to ensure brand consistency, legal compliance, strategic alliance, and data accuracy• Monitor campaign performance and report on key KPI's by tracking metrics on a weekly basis• Conduct annual competitive analysis that is shared to executive leadership and analyzed to adjust future marketing strategies

Chicago, Il

Arlington, Tx

•Responsible for the successful outcome and initiatives of exhibit and event projects valued up to $100,000•Coordination and timeline management of new-build displays through entire project life cycle including execution, monitoring, control and closure(Same responsibilities as below but expanded to include new-build exhibits as a Project Coordinator)

Arlington, Tx

•Pre-event research of venue details, deadlines, and restrictions•Serve as day-to-day contact for over twenty exhibit management clients with approximately 120 events per year •Prepare pre-sale quotes for exhibit prep, delivery, installation, and dismantle at events at domestic and international venues•Liaison between multiple partner vendors and internal team•Ensure adherence to deadlines and client budget•Domestic and international travel for client and event oversight•Manage leads received and deliver to appropriate sales team personnel•Serve on rotational coverage at front desk on a weekly basis, which includes various administrative responsibilities•Coordinate internal and external team meetings, including drafting meeting notes and follow-up execution of responsibilities

Arlington, Tx

Same responsibilities as above in junior role to Event Services manager and team prior to promotion as consultant

Richardson, Tx

•Cultivated working relationships with school administrators, counselors, teachers, and program supervisors to promote a college-going culture at Richardson High School (2592 students)•Collected metrics such as submitted college applications, acceptances, scholarships and financial aid applications for a national external evaluation to quantitatively measure outcomes and qualitative results•Proposed and coordinated large-scale events, including application workshops, financial aid workshops, college fairs, and a college decision-day event for over 400 students•Maintained a secure office space for confidential documents and performed daily clerical duties including the capture and reporting of data and biweekly reports•Use of digital marketing through email, social media, and school news broadcast to encourage involvement from students, staff, and the community in promoted events•Created flyers, newsletters, reminders, invites, and other print media to be distributed among school and the community to promote awareness of coordinated school functions•Designed and moderated a College Center Twitter account (Username: RHSAdviseTX) with over 120 student fans, to increase college awareness and publicize events, deadlines, contests, etc. •Chosen to present at National College Advising Corps Summit amongst advisers from across the nation with the presentation titled “Planning Ahead So You Don’t Fall Behind” •Met one-on-one with graduating seniors (over 800 consultations) to find their "best match" colleges, complete college applications, prepare for college admission exams, and assist with financial aid applications and resources•Garnered $400 worth of donations from local community supporters for campus events•Presented to several classrooms of approximately 30 students as well as grade level assemblies with over 500 attendees

Austin, Texas Area

•Assist in the design and implementation of events that are uniquely customized for each client, including choosing cupcake flavors, toppings, linens, and table decor to fit each event•Ensure proper logistical support for events•Clean and prep all supplies, including bagging icings, fillings, and ensuring sanitary conditions of all food supplies•Aid owner in day-to-day operations

Austin, Texas Area

•Organize and set-up the bar for customized events•Serve customers while providing an entertaining experience of creating their own customized cupcake•Professionally communicate and network with other vendors, event coordinators, venue coordinators, to ensure the best possible experience and service for the client•Represent The Cupcake Bar brand

Austin, Texas Area

•Use of social media, including Facebook, Twitter, Pinterest, Constant Contact, Wordpress, and email•Create new and innovative set-ups to showcase customizability to clients

Bryan, Texas

•Assisted with planning, organizing, coordinating and facilitating special events•Maintained communication with vendors, sponsors, and participants to ensure satisfaction and successful implementation of events•Attended meetings regarding upcoming events and tasks and represented museum in the community•Managed budgets for all events with the challenge of a small budget for a non-profit•Assisted in preparing a variety of promotional publications, including fliers, emails, and invitations

College Station, Texas

•Contact and update former students contact information and persuade and explain the importance of former student donations

College Station, Texas

•Assist with watching children during Sunday School hours and other programs within the church•Prep and clean classrooms to ensure a clean environment for children•Attend CPR and First Aid trainings periodically•Gain experience with working with parents, church supervisors, and children with disabilities

Led dance and gymnastics classes for multiple age groups, coodinated birthday parties and parent night outs.

Bachelor Of Business Administration, Marketing

Activities and Societies: Memorial Student Center Aggie Leaders of Tomorrow - Committee Member 2008-2009; Memorial Student Center.

Education record

Activities and Societies: Drill Team 2005-2008; Steering Committee Vice President of Drill Team 2007-2008; Class Councils 2006-2008