Lesley West

Lesley West Email and Phone Number

Analytics consultant specialising in marketing and media @ Kantar
london, greater london, united kingdom
Lesley West's Location
Greater Melbourne Area, Australia
Lesley West's Contact Details

Lesley West work email

Lesley West personal email

n/a
About Lesley West

15+ years experience in business, both client and agency-side, working in areas of market research, analytics and econometrics to develop insights into consumer behaviour, helping to create future business strategies. I am experienced in, and comfortable with, working directly with clients from various levels from intern up to board-level director.I am passionate about showing the importance of maths and numbers, particularly as we continue to grow as a digital world. I am also a competitive and successful amateur triathlete, competing in half-Ironman and Ironman distance events, including the Ironman World Championship in Hawaii in 2018.

Lesley West's Current Company Details
Kantar

Kantar

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Analytics consultant specialising in marketing and media
london, greater london, united kingdom
Website:
kantar.com
Employees:
34184
Lesley West Work Experience Details
  • Kantar
    Director - Consulting
    Kantar Jan 2020 - Present
    Melbourne, Australia
  • Recreational Run Coach
    Running Coach (Athletics Australia Level 2)
    Recreational Run Coach May 2019 - Present
    Melbourne, Australia / Online
    Writing individualised, online running programmes for anyone wanting to find the enjoyment in running.Part-time / ad-hoc alongside my ‘real job’.Open to enquiries.
  • Home
    Maternity Leave
    Home Dec 2021 - Oct 2022
    Melbourne, Victoria, Australia
  • Data2Decisions
    Analytics And Insights Lead
    Data2Decisions Apr 2019 - Dec 2019
    Melbourne, Australia
  • Data2Decisions
    Marketing Analytics Director
    Data2Decisions May 2017 - Apr 2019
    Melbourne, Australia
  • Quantium
    Consultant - Analytics & Insights
    Quantium Feb 2016 - May 2017
    Melbourne, Australia
  • Quantium
    Consultant - Fmcg
    Quantium Nov 2014 - Feb 2016
    Melbourne
  • Brandscience
    Consultant Analyst
    Brandscience Mar 2013 - Nov 2014
    Melbourne, Australia
    Responsible for all parts of client projects, from data collection to econometric analysis to full client management to ensuring that all deadlines are adhered to and that clear objectives are setCreate statistical and econometric models to accurately measure and quantify media and marketing efficiency and effectiveness focussing on specific client needs and KPIs.Through these results, clients can gain clear insight into the performance of their marketing activity, allowing them to benchmark and assess future business planning, thus allowing for improved return on media investment.As we increasingly find ourselves in a business world where 'every dollar counts' these findings can help to provide accountability and prove 'the work of marketing' to other board-level stakeholdersContributing author to the John Lewis, Grand Prix-winning paper at the IPA 2012 Effectiveness Awards
  • Brandscience
    Analyst
    Brandscience Nov 2010 - Mar 2013
    Work closely with variety of clients to help evaluate their marketing and media campaigns and help develop more efficient business strategies.Use a number of techniques with particular focus on econometrics.
  • News International
    Brand Planning Analyst
    News International Nov 2009 - Nov 2010
  • Nunwood
    Analyst
    Nunwood 2008 - 2009

Lesley West Skills

Analytics Statistical Modeling Econometrics Customer Insight Segmentation Quantitative Research Statistics Consulting Business Analysis Consumer Insights Client Engagement Business Insights Pricing Analysis Time Series Analysis Predictive Modeling Customer Analysis Data Mining Customer Engagement Econometric Modeling Quantitative Analytics Marketing Mix Modeling Predictive Analytics

Lesley West Education Details

Frequently Asked Questions about Lesley West

What company does Lesley West work for?

Lesley West works for Kantar

What is Lesley West's role at the current company?

Lesley West's current role is Analytics consultant specialising in marketing and media.

What is Lesley West's email address?

Lesley West's email address is le****@****ons.com

What schools did Lesley West attend?

Lesley West attended University Of Strathclyde, University Of Strathclyde.

What are some of Lesley West's interests?

Lesley West has interest in Social Services, Economic Empowerment, Education, Science And Technology, Health.

What skills is Lesley West known for?

Lesley West has skills like Analytics, Statistical Modeling, Econometrics, Customer Insight, Segmentation, Quantitative Research, Statistics, Consulting, Business Analysis, Consumer Insights, Client Engagement, Business Insights.

Who are Lesley West's colleagues?

Lesley West's colleagues are Maria Teresa Ortiz Mancera, Melissa Heinold, Mohanraj V, Amiya Biswal, Pravin Gholap, Kiran Dalvi, Jiafang Sun.

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