I am a Director of SMS Market Research, a leading market research company that services both public and private sector organisations. In addition to my role as Director of SMS, I am also the Head of Quantitative research within the company. I provide strategic leadership to the business to ensure that it can operate effectively and be responsive to our clients needsAt SMS Market Research we believe that market research is essential in all business strategy, as it provides the insight required to develop product and services to meet the needs of potential and existing customers. I manage a team of expert market research professionals who are specialists across various methodologies in both quantitative and qualitative research techniques – delivering robust and reliable data using innovative research applications. More importantly our team of specialists interpret the data into meaningful information so that our clients can develop informed business and marketing decisionsThe projects that we deliver range from one off market research projects through to on-going measurement and tracking For more information on how we can help you gain a deeper and enriched insight into your markets contact us on 0844 272 6900.
Listed skills include Advertising Research, Quantitative Research, Customer Insight, Focus Groups, and 5 others.