In my role as a Director I provide strategic leadership to the business to ensure that it can operate effectively and be responsive to our client’s needs. I am responsible for the overall efficiency of the business, enabling all staff to deliver high quality, precise market research services to our range of blue chip and public sector clients.It is my role to lead the organisation and ensure that we are constantly abreast of the latest research methodologies and that our specialist teams are also one step ahead to ensure high quality delivery in terms of service and results delivery.

As Head of Quantitative Research I lead a highly skilled specialist team of 10 highly motivated and passionate individuals who generate and deliver robust, reliable and highly informative research. I oversee the entire research process. My role includes preparing proposals for new client opportunities, pitching for and winning new customer business, effective costing of work, allocation of work, and ensuring that all customer projects are delivered effectively, on time and to the allocated budget. I ensure that the research team provide innovative market research solutions that deliver real actionable business insights for our customers, including global brands such as P&G. As an organisation SMS Market Research prides itself on the use of professional innovative market research techniques and effective messaging. Specialising in robust qualitative and quantitative methods, we provide clients with precise, practical analysis of data and trends in their market place, which can then be effectively used to develop business growth and opportunitiesAt SMS Market Research we believe that market research is essential in all business strategy, as it provides the insight required to develop product and services to meet the needs of potential and existing customers