Lesley Anderson Email & Phone Number

Boston, Massachusetts, United States

Massachusetts, United States

I provide effective, full-spectrum search engine optimization services to businesses across multiple industries (fortune 500, SaaS, consumer goods, coaching and consulting services, legal services, mental health care, education, and more), including:- SEO Strategy development- Technical SEO audits- Content strategy- Content writing and/or supervision and.

Art prints, cards, and more featuring ridiculously cute paintings of guinea pigs in period costume, among other whimsical things.www.whenguineapigsfly.comand https://whenguineapigsfly.etsy.com

Boston, Massachusetts, United States

Responsible for managing relationships with high-profile clients, curating unique growth strategies, and executing technical, on-page, and off-page optimizations. I worked to build data-informed and keyword-focused content strategies by analyzing and optimizing clients’ owned content, as well as creating new SEO-driven content recommendations..

I was responsible for development and execution of SEO strategies throughout the client lifecycle, including but not limited to:Developing and maintaining client project plans, setting milestones and adjusting priorities and deliverables as client needs and processes shiftNurturing client relationships via direct contact with stakeholders and regular.

Boston, MA

• Responsible for client and account management encompassing the following:
• PPC - campaign management:o assessing client goals and aligning appropriate strategies.o account setup and maintenance o competitor researcho keyword strategy development o ad creation and managemento graphic design.
• SEO - o optimizing existing website texto keyword researcho competitor analysiso meta data optimization and implementation

Greater Boston Area

Helping clients increase revenue online by developing and executing proactive, data-driven SEO/SEM strategies for measurable organic and paid search results.

Rockport, MA / Portland, Maine

Managed several small business accounts for a small bookkeeping firm in Maine in industries ranging from high tech to restaurants. Responsibilities include:- Entering bills and expenses on a daily basis- Online banking and billpay- Account reconciliations and monthly close - Financial reporting- Running payroll- Accounts payable / Accounts receivable.

Manchester By The Sea, Massachusetts

Business has since closed. Tasks included:SALES- Manage inflow of warm leads from Shopify Experts lead capture form, replying to inquiries to close sales and acquire new clients and projects- Coordinate exploration calls with new prospects- Answer prospect questions and direct workflow through sales funnelMARKETING AND BRANDING- Write content for posting.

Gorham, ME

Working with students of all ages to learn, understand and have fun with the piano! Lessons are custom-tailored to each student's strengths and interests and combine topics in music theory, ear training, and exploring the piano as a tool for expression as opposed to a rigid set of rules.

Boston, MA

Represented by the Maggie, Inc. Boston modeling agency for commercial, editorial and runway/event work.

Helped clients increase revenue through SEO and PPC strategies, including the following tasks:- keyword research- SEO copywriting- Blogging- Social media outreach- Link building- Email marketing- data management

Accompanied rehearsals and performances for both the intensive Summer Theatre program for young actors as well as school year touring performances of a musical written by my writing partner and me. This production has gone on to be licensed at youth theatre programs across the country, and an official professional cast recording has been produced!

Stoneham, MA

In addition to designing the company website and helping with marketing, I was the official pianist and music director for this new and very talented Greater Boston theatre company. Cellar Door is currently on hiatus, but while active, we introduced several new works to the public and were proud to be involved in charity and outreach programs.

- Provided marketing and copywriting services online and offline- Redesigned OBS company website- Provided web maintenance and monthly WebTrends reports for clients' sites- Designed customized Drupal themes for client sites, integrating shopping cart capabilities- Currently provide continuing site development and marketing services on a freelance basis

- Improved organic visitor traffic to Wordstream’s website through optimized landing page content and internal linking strategies- Crafted site content strategies by working within the WordStream tool to research keywords and segment them into groups- Increased paid visitor traffic by creating PPC ad campaigns linked to landing pages, writing.

- Provided blogging training and continuous support to clients regarding technical questions as well as strategic marketing concerns- Fulfilled executive editing role, working on Web copy, blogging, press releases, proposals, and strategy documents- Created customized corporate blogging strategies for clients, taking into consideration client business.

Billerica, MA

Collaborated with a small team across multiple locations. Researched and wrote corporate white papers for APC (now Schneider Electric), exploring the topics surrounding database battery backup runtime and reliability, database physical infrastructure, and other database topics like scalability, modularity, etc.

I worked at this corporation for two summers, in 2003 and in 2005. My responsibilities there included:- Administrative duties such as answering/transferring calls, filing, meeting minutes, supplies inventory management, mail distribution- Editing executive documents and online web copy- Daily client website bug-checking- Creating weekly data backups.

B.S.

Education record

Education record