Lesley Tam Email & Phone Number

Shanghai, China

HROne’s expertise lies in providing comprehensive services such as employment outsourcing, payroll processing, and headhunting, specifically tailored for international businesses operating in China.

I partnered with Jade Shine Decoration to deliver interior fit-out and shop-front installation services for clients in the luxury sector. Clients include Louis Vuitton and Cartier.I focused on business development by identifying new B2B opportunities, leading tender proposals, and delivering pitch presentations. Additionally, I managed client relationships, oversaw contract negotiations, project reporting, and payment resolutions. My project management duties included leading local teams and international suppliers to deliver projects efficiently, on time, and within budget.Key Achievements:- Acquired multiple shop front designs, supply of materials and installation contracts with sums from 1 - 6 million RMB

Shanghai, China

Fussen Technology is a digital dental technology provider pioneering in the digital dental imaging field, elevating the dental industry by empowering dental professionals to fully digitize their practices with world-class products.Spearheaded the overseas marketing department(global market outside of China), worked closely with the sales team to support global market expansion in 38 markets through digital marketing efforts.

Beijing, China

Marketing & Event Manager – Guoyihui Medical centre is a high-end private clinic, a solely appointed Traditional Chinese Medicine centre to provide health care to diplomats and ambassadors of all the embassies in Beijing.Key Achievements:- Sales: Achieved 90%sales conversion rate through marketing events on average- Facebook Marketing: Achieved 50% growth of no. of fans in 1 month- WeChat Marketing: Achieved 20% growth in no. of people in company’s WeChat group in 1 month

Shanghai, China

We Are Social is a global award-winning, socially-led creative A4 agency. With an international team across 13 countries, delivers cross-border world-class creative ideas with international forward-thinking brands including Adidas, Google, Vodafone and Audi on global, regional as well as local projects.I developed marketing pitch decks and crafted campaign plans through detailed research, continually refining strategies for optimal performance. I managed a team of 6-10 to deliver international B2C social media campaigns for major brands like Amazfit, Vivo, and Yadea. I carried out account management duties including client service, market research and competitive analysis.I was also part of the strategy team, developing creative pitches to acquire new clients. Additionally, I oversaw influencer selection and management, collaborated on creative strategies, and led a global team of creatives, designers, copywriters, and account executives from ideation to project execution, ensuring projects were executed on time and on budget.Key Achievements:- Business Development: Lead a large-scale campaign for AmazFit (a Xiaomi sub-brand) that resulted in 58% year-over-year growth, increased engagement rate by 64%, and conversion rate by 46%.

Shanghai City, China

Digital Crew is an Award-Winning Multilingual Digital Agency with offices in Sydney, Melbourne, Hong Kong, Shanghai, Guangzhou, Tokyo, Mumbai and New York. Specialize in English and Chinese Digital services - Website/E-commerce Design & Development, SEO, SEM, Social Media Marketing, Content Marketing, localization and Strategy. Digital Crew helps brands go global by being multi-local, providing localized marketing strategies and content to global clients and connecting brands to 4 billion consumers across the APAC region. At Digital Crew, I led strategic proposals for acquiring new B2B and B2C businesses through integrated digital marketing solutions, managed client relationships to ensure timely and budget-compliant execution of marketing strategies, and crafted and delivered social media, SEM, and influencer campaigns across international and Chinese platforms. Additionally, I remotely managed and guided a global cross-functional team from pitching to campaign execution.

Beijing City, China

Daily Innovation is a mobile app development company producing top ranking mobile apps serving the American market.Key responsibilities:Product Management: - Recruited and managed content creators across the globe.- Managed mobile app production management & quality control of content.- Daily operation and management of mobile apps.Social Media Management:- Community management of client’s Facebook page – Managed and grew the number of users organically.Content creation - Generation of social post ideas by analyzing channel performance and staying responsive to trends and hot topics. - Content marketing – Planned, produced, published and optimized engaging content (Graphics, videos & Instant Articles).- Performance analytics – Monitored the effectiveness of published content.Key Achievements with zero advertisement budget (Company’s Facebook page): ⁃ Achieved 94% average post-conversion rate per month. ⁃ Created content with 97% month-on-month growth on average. ⁃ Created viral post with 28 Million Impressions,16.4 Million reach, 1.7 Million engagement, 921%. average post engagement ratio, 3.6k average post engagement. ⁃ 10k growth in no. of users in 1 month - USD $11k worth in value of traffic.

Provide Marketing Services To Private Clients: Online Marketing – Websites Devel

Providing marketing services to private clients including:Online Marketing – Websites development & management, Newsletters, Social Media campaigns, Google Analytics, link building etc.Offline Marketing - Image creation, design and production of marketing materials – prints & videos. New business promotion – working with online and offline magazines, music festivals, the organization of Dance workshops for international guest teachers, trade shows and fashion shows.Key Clients:KAREN HARDY STUDIOS | LondonKaren Hardy Studio is a luxury dance studio set up by a celebrity of the Latin ballroom dance world, offering world-class dance classes to the highest standard, taught by a team of world-class dance teachers.RUSSIAN CAVIAR HOUSE | BeijingMarketing & Sales representative - the sole trader of authentic Russian black caviar, who are introducing their quintessential delicacy once exclusive to the Russian Emperors and Tzars to China. GUOYIHUI MEDICAL CENTRE | Beijing (Expat Market) Marketing & Event Manager - a high-end private clinic, a solely appointed Traditional Chinese Medicine centre to provide health care to diplomats and ambassadors of all the embassies in Beijing.

London, England, United Kingdom

Karen Hardy Studio is a luxury dance studio set up by a celebrity of the Latin ballroom dance world, offering world-class dance classes to the highest standard, taught by a team of world class dance teachers.Key responsibilities:- Strategic planning: Developed marketing strategies to support clients’ business and brand objectives through email marketing, social media marketing and event marketing efforts.- Social Media Management: Creation of enticing content to grow number of users organically - Event Management: Planning and execution of marketing events to raise brand awareness and drive sales- Marketing Materials: Creation and production of marketing materials – online, prints and videos

London, United Kingdom

Tateossian is a world’s leading, award-winning jewelry and accessories brand renounced for its innovative designs. Tateossian sells in 60 countries globally within the most prestigious boutiques and department stores.I led the re-launch of the company's e-commerce website and was responsible for daily website operations. I produced engaging content for social media growth and developed digital marketing strategies to achieve brand objectives, including email marketing, SEO/SEM, affiliate marketing, and paid media. Additionally, I executed marketing campaigns such as social media, SEO, and PPC to drive e-commerce sales.

London, United Kingdom

Skywire Studios is a leading fashion and lifestyle digital marketing agency, fully integrated and specializing in the UK luxury sector. Principle Clients: Jimmy Choo; De Beers ForeverMark; Aquascutum; Pringle of Scotland; AspreyI developed marketing strategies to support client's business and brand objectives, including creative and technical briefings, information architecture, wireframe development, functionality testing, and quality control. I served as the primary point of contact for all project-related activities and requests and acted as the first line of technical support.

London, United Kingdom

AIFS is a global organization specializing in international cultural exchange programmes- Strategy & planning: Input into the company’s digital/web-based strategy in line with overarching business objective to raise brand awareness- Website content management: Manage day-to-day updates, strategic direction of the website. Create content.- Database Management: Recruitment; Registration; Tracking; PaymentsResponsible of designing, publishing, sending and tracking marketing collateral such as Newsletters and Social Media campaigns to client’s database.

London

Worked directly with clients to drive sales by delivering the highest standard of customer experience, clients include: • Hermes • Gucci • YSL • Fendi • Theo Fennell • Lalique • Daniel Swarovski • Maria Ragevogel • Christian Dior • Ronit Zilkha • Nichol Farhi • Reiss • Liberty

London

Piranha Media is an awarded design studio, specializing in interactive media, web site development and digital animation.RESPONSIBILITIES • Print Design • Web Design • Graphic Production • Client Servicing

Fashion Studies, Fashion Culture And Media Communication [Fashion Theory], 2:1 Hornor With 1St Hon Final Year Dissertation: Democratised Luxury

Gnvq Certificate Of Experimental Fashion Design, Experimental Fashion Design

Gnvq Advanced Certificate, Fashion Marketing

Fashion Culture and Media Communication pathway specialized in Visual communication

Diploma, Art And Design