FUEL is a full-service field management firm offering Front to back Qualitative Field Management Support around the world. Collaborating with our field experts and local teams, affords you the luxury of having more time to spend analyzing information instead of aggregating it. Whether your project is single or multi-market, one country or across five continents count on us to handle all the details of your qualitative research. Our guarantee is that we will serve as your global consultants, add value and make a positive impact on results with global ambitions.

Focus Room is centrally located in one of the most upscale areas of Manhattan, on 5th Avenue and 54th Street, our tech forward boutique facility offers three focus group suites. Providing flexible layouts, superior management and support services, we help clients seamlessly conduct qualitative research. Located blocks from Central Park, Grand Central Terminal and NYC’s finest museums and restaurants, The Focus Room is easily accessible for both clients and respondents. As industry pioneers, offering 30+ years of experience. The Focus Room offers valuable insight into intricacies of the NYC market. Our wide range of experience provides us with the edge needed to fulfill your research objectives and exceed client expectations. We invite you to collaborate with us to see why we are one of the longest standing and highest rated facilities in Manhattan.

Accomplishments• Increased sales volumes by 60% while personally developing and maintaining retention of all new International and Domestic clients via RFQ’s, Project Management and Data Delivery• Increased employee productivity by 25% with employee reporting, tracking and problem resolution systems• Increased profits by 15% with recognized vendor negotiations, itemized billing, project costs and labor review• Increased project feasibility and recruitment success by 30% with out of the box strategies• Increased email promotion list by 150% Responsibilities• Develop proposals and determine effective research techniques for each project• Provide input and create discussion guides• Oversee and execute day to day project management, client relationships, and operations• Effectively moderate / lead sessions to provide actionable insights• Work closely with the President to facilitate the development of strategies and plans for the business as a whole and measurement of their implementation progress• Assess the organization’s current Marketing capabilities against future Marketing objectives and requirements and formulate a strategy to build required competencies through internal development• Facilitate the Marketing leadership team in meetings discussions and action plans• Direct the operational and administrative activities for the company• Provide oversight and guidance to staff and projects of high importance • Ensure information flow to and from the Executives and act on behalf of the President with leadership, employees and key support groups

•Manage the financial health and security of the company•Lead, Mentor and hold accountable the following departments: Finance & Admin, Quantitative Execution, Quality Control for Qualitative & Quantitative Research, Office Management, Facilities Management, and Information Technology•Direct annual budgeting and planning processes •Provide weekly and monthly revenue and profit forecasts to the executive team•Direct the monthly and annual close processes. Oversee the financial audit and coordinate tax filings•Demonstrate strong problem solving and decision quality, action orientation, client focus, and ability to drive results.•Establish a strong organizational climate of control

Responsible for the operations, marketing, awareness and profitability of up to 22 nationally represented data collection offices and Corporate Operations /Project Management teams.