Leslie Lowe

Leslie Lowe Email and Phone Number

Director, Media and Advertising @ Empire Today
Chicago, IL, US
Leslie Lowe's Location
Greater Chicago Area, United States
Leslie Lowe's Contact Details

Leslie Lowe work email

Leslie Lowe personal email

About Leslie Lowe

Marketing, advertising and digital leader passionate about using my diverse experience and background to build insightful, unique and engaging campaigns that authentically connect with consumers and build brands. Management positions at top agencies and with highly recognized client-side brands in CPG, retail, QSR, travel and airline industries allowed me to develop a proven track record developing and executing B2C, B2B and loyalty messaging and media strategies with compelling content that has led to higher brand awareness, customer engagement, share growth and profitability. Collaborative partner with global, regional and local campaign experience that enjoys using creativity to solve problems and develop compelling, disruptive plans across the digital, social and traditional media landscapes globally, regionally and locally. My expertise includes brand and creative strategy, creative/content development and production, digital planning and execution, media, social media, partnership management, integrated campaign management, consumer insights, agency search and management, performance marketing, contract negotiation and management and omnichannel programs.Extensive experience building high-performing, engaged and motivated teams through individual mentoring, coaching to develop individuals for immediate and future success, happiness and growth.

Leslie Lowe's Current Company Details
Empire Today

Empire Today

View
Director, Media and Advertising
Chicago, IL, US
Website:
empiretoday.com
Employees:
2264
Leslie Lowe Work Experience Details
  • Empire Today
    Director, Media And Advertising
    Empire Today
    Chicago, Il, Us
  • The Nature Conservancy
    Associate Director, Campaign Strategy And Planning
    The Nature Conservancy Feb 2023 - Present
    Chicago, Illinois, United States
  • Bajkowski + Partners Llc
    Consultant
    Bajkowski + Partners Llc 2022 - Jan 2023
    Drive integrated, creative, digital and media agency searches for clients seeking to identify new partners to support their business. Serve as SME to guide search approach and processes, evaluation and identification of agencies. Develop agency roster models, metrics and selection criteria for client and agency consideration. Review, evaluate and provide recommendations to support agency performance and client/agency relationships. Support SOW development and modernize agency contracts, KPI's and metrics.
  • United Airlines
    Senior Manager, Global Brand Advertising
    United Airlines 2012 - 2022
    Chicago, Il
    Drive strategy, development and execution for all marketing communications including brand, product, route, sales, B2B and partner programs. Develop and support quarterly and annual content strategy and calendars. Manage all aspects of digital (video, audio, display, search, social, connected TV) and traditional campaign development including strategy, creative, production, media planning and KPI measurement. Support MileagePlus loyalty program communications including identifying audiences, creative and plans to support hyper-targeted hub, local and elite-level campaigns. Lead highly integrated communications planning teams responsible for key cross-functional initiatives. Foster strong and effective partnerships with core media, creative, event and social agencies. Oversee and manage $100M advertising budget. Develop and manage a team of six.
  • Starbucks Coffee Company
    Group Marketing Manager
    Starbucks Coffee Company 2007 - 2012
    Chicago, Il
    Created store segmentation strategies and processes to improve customer experience through business planning, store development and design and marketing and category strategies. Managed regional, local and store-level campaigns in support of field operations leaders and teams. Led team of four managers.
  • Jwt
    Partner, Account Director (Kraft, Kimberly-Clark)
    Jwt 2006 - 2008
    Chicago, Il
    Overall responsibility for client advertising and marketing integration strategy on all brands. Managed $20MM in combined marketing budgets. Trained and developed account management staff of five.
  • Grey Group
    Vp, Account Director (Procter & Gamble)
    Grey Group 2000 - 2005
    New York, Ny
    Responsible for leading Account Management for Procter & Gamble: Clairol Haircolor, Jean Patou Fine Fragrances, Sure Anti-perspirant. Managed an account management staff of seven.

Leslie Lowe Skills

Marketing Communications Cpg And Retail Marketing Branding

Leslie Lowe Education Details

Frequently Asked Questions about Leslie Lowe

What company does Leslie Lowe work for?

Leslie Lowe works for Empire Today

What is Leslie Lowe's role at the current company?

Leslie Lowe's current role is Director, Media and Advertising.

What is Leslie Lowe's email address?

Leslie Lowe's email address is le****@****ted.com

What schools did Leslie Lowe attend?

Leslie Lowe attended Michigan State University, Loyola University Chicago.

What skills is Leslie Lowe known for?

Leslie Lowe has skills like Marketing Communications, Cpg And Retail Marketing, Branding.

Who are Leslie Lowe's colleagues?

Leslie Lowe's colleagues are Monte Evans, Amy Herrick, Courtney Munn, Loretta Baisden, Rolando Barrios, Boyd Brooks, Sergio Rojas.

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