Leslie Nesser Email & Phone Number

San Diego, Ca, Us

California, United States

The Pinning Co. is focused on developing brand positioning and marketing strategies that would turn client brands into cult favorites in their niche. We are developing content and messaging that turned website perusers into raving brand evangelists - and boosting key metrics.What we have accomplished for clients: ✅ Executed a precision-targeted brand awareness campaign for a fine jewelry brand, resulting in a 37,700% surge in monthly viewership and posts maintained a 6% user engagement rate. ✅ Devised and executed SEO strategies, leading to an 1000% traffic growth for a DTC brand without ad spend. ✅ Identified new target audience segments and crafted a messaging strategy for clients which increased their LinkedIn cold outreach campaign positive responses by 626.42% for B2B business.✅ Employed analytic skills to optimize product launch ad campaigns, yielding a 260% increase in link clicks and reducing cost per click to only .50 cents for a B2C product brand.✅ Successfully reshaped service offerings for a B2B-centered client, resulting in a notable 160% increase in product pricing.

Carlsbad, California

Developed the strategic vision, overall multi-channel marketing plan, key messages, and storytelling for VTG Mobile. Managed a cross-functional team to build various successful products under the VTG Mobile umbrella brand. Strengthened workflows to optimize team communication and project development speeds.Key Accomplishments:● Created and managed AFM Charities based on in-depth market analysis. AFM Charities is a partnership program with incredible NGO organizations that are given a percentage of our customer’s monthly cell phone bills when chosen. Grew AFM Charities 1,400% in 6 months.● Designed a system to get more customer feedback and reviews to find future improvements for our products and use our marketing to boost sales.● Created and coordinated communications between internal teams and customers to improve customer satisfaction and marketing messaging for Armed Forces Mobile cell phone service products.● Managed internal marketing team to create marketing strategies and content for multiple channels.● Did in-depth market and industry research to craft a brand strategy to appeal to niches that weren’t addressed from thecompetition and had a solid TAM.● Crafted brand positioning and brand strategy to fuel marketing and sales efforts.