Principal
Current- Key capabilities:
- Marketing strategy with focus on insight-driven branding, positioning, innovation, segmentation, new business strategies, and go-to-market implications/planning for B2B/B2C clients across broad range of industries
- Strategic planning and opportunity identification
- Qualitative and quantitative research to uncover deep consumer/customer insights through multi-dimensional methodologies
- Cross-functional team building/leadership and “hands-on” project management
- Creative brainstorming & team/process facilitation