Principal
CurrentKey capabilities:• Marketing strategy with focus on insight-driven branding, positioning, innovation, segmentation, new business strategies, and go-to-market implications/planning for B2B/B2C clients across broad range of industries• Strategic planning and opportunity identification• Qualitative and quantitative research to uncover deep consumer/customer insights through multi-dimensional methodologies• Cross-functional team building/leadership and “hands-on” project management • Creative brainstorming & team/process facilitation• Strategic account planning for marketing agencies and their clients