Leslie Rowe Email and Phone Number

+Lead the strategy, implementation, management & measurement of all marketing efforts based on business goals +Lead sales and marketing tools and platform launches to salesforce; create training materials, oversee creation of release notes, lead live trainings+Coordinate with other business units to improve partnership & ensure we are telling an integrated story +Recommend & implement changes in structure & organization to ensure effective fulfillment of business objectives +Report directly to CMO of entire organization and the president of my business unit; work closely with SVP level professionals

+Lead corporate rebrand project: establish project brief, facilitate project meetings, act as agency contact, present work to stakeholders, apply brand to all materials, launch & maintain+Lead company website redesign & build: establish project brief, vet vendors, act as sole vendor contact, research & compile competitive research, control content strategy process, launch & maintain+Played key role in vetting platforms, customizing, branding, launching, & promoting adoption of a new client-facing online mortgage application platform+Played key role in vetting vendors, customizing, populating, launching & training salesforce on a new CRM +Lead weekly marketing meetings with company stakeholders: report on project status & results, & brainstorm on new initiatives +Act as company contact for PR, media, outside creative agency, technology platforms, event planning, videographer, & website maintenance+Established automatic review collection process: 2,800+ third party reviews collected since launch (4.95 average) & 900+ Google Business reviews (4.9 average rating up from 2.7) +Write internal communications for senior management +Lead revamp of company volunteer program, organize company volunteer day & donation drive +Constantly create & refresh marketing pieces to support salesforce business +Elected to participate in internal year-long leadership internal training program by manager & colleagues+Attended Arbinger Institute’s 3 day workshop Outward Leadership as part of leadership team

+Account lead on 7-10 accounts ranging from local businesses to Fortune 500 clients with projects of all budgets happening simultaneously. +Played key role in discovery sessions with clients planning for annual events, marketing & sales objectives.+Played lead role in conducting one-on-one interviews during the market research portion of discovery phase.+Single liaison between clients, agency partners, outside vendors and internal team members from Account Coordinator (supporting role) to Director level. +Lead weekly status report meetings with clients and team members on long-term projects. +Played lead role in developing multi-faceted RFP responses & SOWs for variety of clients.

+Account lead on multi-year long video project of 20+ videos; coordinated shoot locations, COIs, interview schedules and camera crew for shoots across the US as well as performed actual interviews of 200+ participants on camera.+Account lead on 7 responsive website projects ranging in scope for various clients.+Account lead on 3 custom applications (2 in Unity and 1 in JavaScript) for 2 different global companies; applications perform on multiple devices and are available for download in Apple, Google Play and Amazon stores. +Played integral role in standardizing the internal and client QA process for all development projects.

+Increased sales for CPG brand by implementing an integrated, localized and scalable brand awareness campaign. +Managed ~$2MM in revenue in 2013 and again in 2014 and served as contact for 20-40 projects on 6-10 accounts daily.+Increased social engagement and fan base for three CPG brands by implementing a crowd-sourced promotion supported by Facebook ads and monthly eblasts and several quick-hit month long giveaways supported by promoted posts and eblasts. +Successfully launched marketing campaign for high-end Chicago real estate property that was mimicked by competition and drove 500 visits in 5 months; all from individuals within the million dollar market with over 30% of visitors qualified for purchase.+Managed development of video for b2b audience that quickly gained 73,000+ views on YouTube, was translated into two foreign languages and inspired two additional videos using brand equity established in the first video, which were also translated for global use. +Ensured projects were delivered on time and within scope by working closely with PMs and creative leads.+Wrote creative briefs, brand platforms, statements of work and proposals.+Won peer-nominated employee of the month award (Spring 2013) and peer-nominated MVP title on company team building day (Summer 2013).

+100% client retention during acquisition.+Generated proposals and created estimates while maintaining marketing budgets. +Maintained agendas, client contact reports and notes from brainstorm sessions. +Launched several campaigns that sold out Chicago real estate developments ahead of schedule in a slow market.+Rebranded generic pharmaceutical company and launched new website that consistently maintained an average bounce rate of ~30% and kept visitors on the site for an average of 3+ minutes; company was acquired in $100MM deal within 18 months after rebrand.

+Support management of 5 - 7 accounts while maintaining client relationships.+Research media opportunities. +Generate proposals & create estimates while maintaining marketing budgets. +Effectively negotiate with publications & vendors. +Track all campaign results. +Oversee all steps of creative process from efficiently communicating client goals to graphic designers to writing copy and presenting creative work to clients. +Integral role in increasing efficiency 14% while work load increased.

+Assisted in-house Interior Designer in daily activities. +Developed and revised corporate space plans in AutoCAD. +Revised and proofed client presentations.+Assisted in field verification.+Scheduled and attended vendor presentations and maintained design library. +Developed and updated marketing materials and client presentations. +Proofread and edited programming documents.

+Assistant to full-time Project Manager in all phases of residential projects. +Met with clients.+Shopped the Merchandise Mart.+Directed furniture placement at installations.+Scheduled and attended vendor presentations.+Updated and organized sample library. +Devised new way to digitally organize 700+ resources and translated this to company's flat files.

+Assistant to Senior Account Executive in daily activities during company rebrand. +Involved in creative development of new logo. +Conducted market research.+Updated online records.+Chose photos appropriate for use on future marketing materials.+Assisted in website development QA.