Leslie Cary Email & Phone Number

Dallas, Texas, United States

Houston, Texas Area

Worked cross functionally and collaborated with business intelligence, project management, creative, product, newsroom, development, and local market teams to build and refine marketing programs, segmentation, and propensity models o Built cross-channel initiatives and personalized campaigns that drove measurable improvements in customer engagement for digital and print subscribers o Managed the development of campaign assets including gathering and communicating campaign requirements and how we leveraged key contento Owned tracking and reporting of key lifecycle marketing performance metrics against quarterly goals o Developed roadmaps and ensured project prioritization by drawing actionable insights from data analytics

Houston, Texas Area

Advocated for Kinsley Armelle to strengthen brand presence and provide transparency so that customers have a better understanding of why KA products, materials, and customer service are truly extraordinary.o Operated business process mapping for overall day-to-day operations (monday.com) o Identified operational inefficiencies and increased order fulfillment by 100%o Planned & executed yearly email initiatives (Mandrill via MailChimp & Klaviyo), accounting for 30% of overall company revenue o Established Brand Ambassador Program, increasing global brand awareness by 38%o Managed internal CRM (Insightly), maximizing affiliate and wholesale customer communications and sales efforts

Houston, Texas

Customer Engagement Manager responsible for initial marketing strategies and customer service initiatives. o Increased EVAN brand awareness by building client preference through targeted networking o Developed Digital Marketing Campaigns: Facebook Business, Google AdWords, Instagram, LinkedIn, Twitter & YouTubeo Examined data analytics to determine trends and measure marketing success

Greater New Orleans Area

Marketing, Sales, and Customer Service Manager responsible for customer retention, digital marketing, marketing analytics, order processing and order fulfillment of sales derived from direct response marketing strategies.o Reported key insights including new concepts, terminology, business practices, and industry trends that benefited our understanding of target audiences and products leading to increased revenue o Improved click-through rate (CTR) 35% by monitoring website analytics and supporting SEO to improve search results by using search, keyword, and related product recommendationso Increased sales ($400K) by building & fostering client relationships and leading sales team trainingo Launched live chat module company wide, decreasing customer service wait times and increasing client satisfaction

3801 Magazine Street New Orleans, La 70115

o Managed direct order processing and fulfillment of retail orders representing more than $1.5M annually o Maintained physical inventory/stock levels exceeding $2.5M o Reconciled accounts receivable aging for revenue averaging $2M annuallyo Liaised with freight forwarder(s) to transport finished goods without delay or damage increasing customer satisfaction and operating costs

3301 Veterans Memorial Blvd. Metairie, La 70002

o Enhanced sales staff performance and competence by planning delivery of solutions: teaching improved processes, answering technical and procedural questions, and mentoring new sales staffo Ensured a positive customer experience by recommending product and service enhancements o Established strong brand representation through face-to-face marketingo Exceeded personal sales goals in a competitive, commission based, sales environment: $100K monthly averageo Executed short-term promotional sales presentations

4300 Magazine Street New Orleans, La 70113

o Collaborated in the development of promotional events & delivered marketing message and materials to all retail outletso Organized and executed local charity-driven company eventso Participated in the selection and placement of local advertisements (print and media)o Social Media Management across all platformso Trained in print catalog development, organization, and execution

900 Terry Pkwy #200 Terrytown, La 70056‎

o Acted as a role model by coaching and teaching team members to work cooperatively and to remain focusedo Developed/decided product assortment, merchandise point of view, shop strategies, key-item positioning, and promotional plans to ensure that the collection was compelling, commercially viable and supported overall business objectiveso Ensured timely delivery of the merchandise through consistent communication and follow-up with vendors, distribution department, and merchandise planningo Gained knowledge of customer and competitive landscape to identify emerging trends and increased sales by 16%

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Key courses: Elements of Cost Management | Managing Sources of Competitive Advantage | Managerial Statistics | Marketing Administration |.

Bachelor Of Science - Bs, Marketing

Key courses: Advertising | Consumer Behavior | Introduction to Marketing Research | Legal Environment of Business | Marketing Management |.