Leslie Curl Email & Phone Number

Milwaukee, Wi, Us

Dedicated to helping professionals navigate career transitions by providing personalized, high-impact career coaching and guidance that fosters organizational growth across diverse industries.

Tarrytown, Ny, Us

Developed, led and managed search strategy and process for clients in multiple industries and functional areas. Served as clients’ primary point of contact or secondary search partner. • Managed full life cycle of candidate recruitment process and pipeline, including research, outreach, qualification, assessment and candidate management throughout search process. • As search lead, guided secondary search partner, Research Team, Search Success Team and other internal resources.• Secured new clients and filled vice president to C-level roles in restaurant, hospitality, manufacturing and healthcare industries.

Atlanta, Ga, Us

Expanded and developed client relationships. Led Search Team and Research Team to source and place executives in leadership roles across multiple industries and functional areas. • Served as trusted advisor working with clients to develop and implement search strategies that ensured job responsibilities/requirements, company culture and budget constraints were met. • Sought new clients and collaborated with existing accounts ranging from early-stage startups to publicly traded companies.• Filled director to C-level roles in retail, consumer goods, direct to consumer, healthcare, health & wellness, medical device, manufacturing, software and private equity.

Alpharetta, Ga, Us

Identified, defined, negotiated and closed business partnerships. Built relationships to strengthen company’s position in marketplace. Served as account manager for all clients.• Consistently secured new clients and obtained/managed incoming job searches. Partnered with recruiting team to deliver 35% annual gross profit increase in 2018, most profitable year in company’s history.• Conceptualized, developed and implemented business operations improvements: daily team stand-up meetings, monthly Talent Showcase, American Marketing Association partnerships, pandemic relief Executive Foodie Forum and more profitable recruiting agreements.• Acquired new clients and retained accounts by serving as trusted advisor and business partner versus transactional recruiter.

Alpharetta, Ga, Us

Hired to expand business opportunities by increasing executive-level job searches and growing candidate pool. Performed full-desk recruiting functions for all job levels (entry level to executive) and job types.• Secured and filled company’s highest level job search, earning largest placement fee in company’s history. Candidate placement was sourced, recruited and presented to client in 4 business days.• Negotiated client agreements, candidate rates/salaries, employment offers and placement guarantees. Key contributor to one of company’s highest revenue years since inception.• Sourced and recruited active and passive candidates, evaluated candidate qualifications, conducted interviews, presented and closed candidates. Counseled, coached and mentored candidates.

The Coca-Cola Company- Global Interactive Marketing IT Lead- Global Technology Foundations Change Management Communications LeadMDS HealthTech- Chief Marketing Officer Murphy Business and Financial Corporation- Marketing Strategy Advisor

Atlanta, Georgia, Us

Recruited to develop, execute and lead national real estate site distribution strategy and model for start-up Entertainment Division -- 9K+ Blockbuster Express DVD rental kiosks. Developed and directed site strategy process, model and kiosk site preparation. Served as retail and marketing subject matter expert.• Directed 21-person deployment, sales and account management team to close site deals and initiate kiosk installs. Managed resources to fit project schedules, provided training and coaching on new business models and ensured deadlines were met. High-performing team secured 600 sites per month.• Developed and launched site selection methodology: Nielsen studies, segmentation/demographic analysis, competitive research and cannibalization impact. Generated 36% incremental revenue in 7 months through kiosk fleet optimization. • Collaborated with retail partners to secure optimal kiosk placement. Reviewed site surveys and NCR success models. Exceeded A-level site placement goals by 5%.

Atlanta, Ga, Us

Global Brand Vice President for Cinnabon. Vice President of Marketing for U.S. and Canada; integrated marketing plan, marketing materials, digital and traditional, social media, consumer and brand research, store design, product development / management, packaging, fundraising, philanthropic programs, events, PR and franchisee support. • Developed and implemented strategic brand repositioning. Developed new store designs, website, corporate icon, marketing materials, product lines, product packaging, employee uniforms, store fixtures and menu board system. Achieved 25% average comp sales increases in 2 months in rebranded stores.• Created integrated product development, marketing, merchandising, pricing and promotion plans for national and local store initiatives. Reversed double-digit declining sales and generated 3% comp sales increase in 1 year. • Developed and launched new product lines to expand brand reach, re-engage lapsed users and attract new customers. Single new product line generated 27% of sales mix in top-performing stores.

Atlanta, Ga, Us

Newly-created role tasked with identifying and pursuing bottom-line profit opportunities for second largest airport specialty retailer in the U.S. • Built and led cross-functional team and RFP process to source and develop digital advertising network for nationwide implementation. Forecasted to produce $2.5M+ in profit annually. • Developed and launched third party vendor advertising and product sales programs. Programs projected to produce $600K+ in profit annually.

Dallas, Tx, Us

Developed and directed creative strategy, content, design and production of digital and print marketing materials for all sales channels and initiatives (62M customers; 26K retail locations). Brand Director.• Directed 18-person marketing team, 10 agencies and 5 print production facilities to produce 6K creative jobs annually under aggressive deadlines. Held final approval authority. • Partnered with Apple marketing team to launch first iPhone. With limited resources and stringent security requirements, directed marketing materials strategy and design. • Developed and managed $60M budget. Reallocated funds, absorbed merger/rebranding expenses and accounted for unplanned initiatives. Met budget targets every year. • Achieved $3M+ in cost savings year-over-year through operational process improvements and expense reductions in printed materials and agency management.

Dallas, Tx, Us

Selected to lead cross-functional teams of internal resources, consultants and third party vendors to develop and implement first-time enterprise-wide real estate site selection model for all retail sales channels.• Developed and implemented 5-year strategic plan for retail distribution (13K store sites). Analyzed market performance stats, targeted under-performing sites to close, identified growth market opportunities and determined locations for new store openings and relocations.

Dallas, Tx, Us

Designed and implemented enterprise policies, procedures, programs and strategies in sales operations, store operations, marketing and product/inventory management. Functioned as team leader and project manager for key corporate initiatives across all sales channels. Collaborated with market, headquarters and divisional leaders.• Led cross-functional teams to launch and implement CEO’s national programs including mall developer, mystery shopper, product liquidation strategy, retail store security plan and product pricing strategy.• Defined inventory management function for proprietary retail store Point of Sale system. Patent received in 2006.• Led merchandising and supply chain management initiative to re-engineer processes, systems requirements and job functions. Implemented programs in product procurement, pricing, inventory management and product liquidation.• Negotiated and executed marketing programs and Cingular-exclusive lease agreements with Simon Mall properties nationwide.

Dallas, Tx, Us

Recruited as retail subject matter expert in the first BellSouth Mobility headquarters Retail Operations Department. Developed and implemented programs to improve performance or close underperforming retail kiosks. Significantly increased performance in 21% of locations, successfully closed 8%.