Leslie Egan Email & Phone Number

Orlando, Florida Area

 Oversee sales, production, business and marketing departments and management of 8,500+ advertisements, thousands of campaigns and clients  Create, develop and execute strategic annual growth plan to achieve $3.4 million in gross revenue  Personally maintain and grow an active account list that bills $1 million in annual revenue  Create new and innovative events, promotions and revenue streams to ensure monthly budget demands are met  Oversee and ultimate responsibility for six special issues, three glossy publications, 15 themed issues, 31 regular issues, all digital and mobile platforms, email marketing, social media, 10 signature events, one reoccurring monthly event and creation of numerous custom event experiences for large brands  Maintain strong working relationship with local and national accounts and advertising agencies  Develop and maintain overall publication budget  Create, oversee and execute ongoing sales training, including goal setting and incentives, talent acquisition, recruitment and transitional coverage for sales team and support staff.  Responsible for all active and prospective accounts, which includes working closely with each sales rep to ensure quotas are hit through new business development, incrementalization and stellar customer service – often managing the final process to close the sale and continually reinforce value to all clients  Generate, maintain and grow multimedia advertising packages and sponsorship opportunities for local, regional and national accounts

Baltimore, Maryland Area

 Managed staff through transition to new parent company while simultaneously meeting all deadlines and revenue goals  Adapted and aligned existing portfolio and product line to fit in with new parent company vision and culture  Personally maintained and grew an active account list that billed $650,000 in annual revenue

Baltimore, Maryland Area

 Created extensive due diligence reports and documentation to serve as validation for all company assets, revenue, property and employees during acquisition process  Oversaw sales, production, editorial, business and circulation departments  Plan and lead weekly sales meetings and operations meetings

Baltimore, Maryland Area

 Responsible for all revenue for the company $3.5 - 4.5 million annually, thousands of clients and overall revenue growth and new business acquisition  Produced the largest and highest revenue issue in City Paper history  Managed the entire sales staff (three divisions retail, classified, classified line)  Large scale event planning and sponsorship budget for four annual events  Created and developed numerous new events, programs and verticals for current and new business  Won largest contract in City Paper history with custom multilevel program for national client  Oversaw collections and maintained in good order  Creation and implementation of all training programs and personal development of reps

Baltimore, Maryland Area

 Managed department of 8 and revenue of $2.5 - $3.5 million annually  Created and executed new revenue opportunity through bi-annual job fairs that netted $50,000 each  Grew the classified section to be the second largest alternative classified section in the United States (30 pages per week and 75 pages for special issues)  Implemented and developed all new digital verticals and formed revenue sharing opportunities with national and regional partners to create unique reverse publishing opportunities  Created distinctive lifestyle events with developers, brokerages and individual agents to maximize real estate revenue opportunities  Consistently hit budgets and revenue goals, even during challenging economy and birth of Craigslist and hundreds of free online classified and job sites

Baltimore, Maryland Area

 Generated $500,000 in annual billable revenue  Managed advertising campaigns and relationships for more than 120 clients annually  Prospected, developed and secured new print and digital accounts in key verticals