MyStaff App, by Diligram, is a Hospital Document Management System that disrupts the current way NHS employees access information. We spent 2 years working with the Mid South Essex NHS Trust documents team to reimagine the way documents are management from upstream (where we used Macine Learning to streamline the manual process) to downstream where we developed a unique native mobile app. The resulting closed loop system has radically reduced the amount of time staff take to access a document, policy and guidline.

Diligram is a platform that consolidates complex situations creating a single logical journey. It owns and runs MyStaff app which is focused on the healthcare industry for remote staff to instantly access key policies & documents from their phones as well as powering ada, Germany's largest e-learning platform. Learn more at: www.diligram.com.

Revolutionising the traditional TV advertThe TVT platform addresses the specific issue of the devaluation of the traditional TV advertising spot in the face of growing online channel competition and end users spending less time in front of the TV screen (multiscreening & mobile). It enables broadcasters to offer a ‘premium’ TV spot connected to the advertiser’s e-commerce engine. and upsell the last in break spot. At its core, triggers in the broadcaster stream using the newly deployed HbbTV protocol deployed in all new TVs and connected with TVT's engine which is connected to online advertisers.TVTconnect provides a bridge from a traditional TV advert to the company's e-commerce engine offline. It has already designed and built a 'Click Dummy' in partnership with ProSiebenSat.1 for Burger King and is looking to redeploy this solution to other commercial TV broadcasters Europewide.

TVtakeaways, A unique concept - takeaway food ordered direct from a smart TV App.Responsible for defining, creating and building a category leading platform for smart TVs designed to facilitate food delivery through TVs. It aims to capture the 4m active Netflix, BBC iPlayer etc audience with an app that offers food and movies on the same platform. Launched in 2017, it is currently live on Samsung and LG TVs.Duties:- Defining the product based on customer needs, sector survey and analysis- Identifying, prospecting and qualifying partner companies including TV manufacturers,food brands and movie studios. - Communicating vision and presenting to management.- Leading negotiations, overcoming objections, building trust and signing pioneering distribution agreements with TV manufacturers, movie studios and food brands.- Raising finance to build the App- Briefing designers, developers and charting the technology roadmap.- Writing up and presenting sales activity reports and financial forecasts to the board.

In 2006, with the decline in physical media sales, I identified an opportunity to deliver a premium movie service direct to TV via the internet on a pan-European basis in partnership with a CE manufacturer. Using experience in negotiating digital media contracts and persuading Samsung to test a service with its portable devices, I co-founded Acetrax AG with seed investment from friends and family. Hosted out of Switzerland and serving 7 key European countries, the Samsung brand was leveraged to ink industry leading movie deals with the major studios and ‘Samsung Movies’ was launched dedicated for their portable devices. In 2010, Acetrax went to market with its own brand with Europe’s first cloud based movie service on TVs, tablets and smartphones with content from Sony Pictures, Warner Bros, Paramount, Disney and key local indie studios. In 2011, LG, Panasonic and Philips were signed and by the end of the year Acetrax subscriber base had grown by 82%. Acetrax was sold to BSkyB PLC in April 2012 with investors making 4x their initial investment. By 2013, subscriber growth had tripled through organic growth of connected TVs and innovative co-promotions. The App is on over 16m devices and Acetrax is a key part of Sky’s European plans. Acetrax is an on-demand premium movie streaming service available in Austria, Ireland, Italy, France, Germany, Liechtenstein, Switzerland and UK. The Acetrax app is built into LG, Samsung and Panasonic TVs and BD players, Toshiba and Philips TVs, and a range of tablets and media players.Acetrax was relaunched in Dec 2013 as www.skystore.com

Developed and sold white label (B2B) music platform to ISP’s including O2 (UK), TOnline (DE), Telstra (Australia).Used credibility from O2 to help establish M2Y-Siemens as the most prominent music delivery platform in Europe. Presenting at conferences and pitching the solution to telcos worldwide.In April 2005, led a bid team to close a deal with a major Telco against fierce local competition (Telstra).

In March 2002, as Head Of Music, I scoped and proved the viability of a new mobile music service with content delivered and paid for via mobile on the monthly O2 bills. Following market testing with feedback changing the product to meet O2 customer requirements, key deals were negotiated and concluded with a platform (Siemens), ‘retailer’ (MTV) and content (major music labels). The world’s first over the air mobile music service was launched in 4 countries in April 2004. This became the forerunner of O2’s association with music and its ultimate decision to sponsor The O2 music venue in London.

Responsible for building up and running a new finance TV channel.Secured £1m investment from Halifax.