• Lead efforts to define, develop and shape the strategic direction of the business with a strong focus on expanding the addressable market. • Support functional heads to formulate investment roadmap and plans, to accelerate market positioning to achieve business objectives.• Assist APAC leadership and closely collaborate with global functions to formulate and drive strategic initiatives.• Lead efforts to perform strategic and financial analysis (including structuring and developing financial models and business cases) to substantiate investment opportunities.

1) Senior Manager, Business Planning & StrategyEmerging Businesses, EnterpriseSep2016–PresentSupport the company’s transformation into a new media organisation for the next generation by evaluating new engines of growth outside the traditional info-communications business. Deliver formulation of strategies, business plans and providing recommendations to management.2) Senior Manager, Business Management & AnalysisEntertainment & SmartLife, ConsumerSep2015–Sep2016Led a business analyst team responsible in monitoring performance & researching potential demand/market characteristics for products within TV & BB business. Collecting, analysing and interpreting data, forecasting consumer trends and evaluating effectiveness of campaigns.Taking the lead in formulation of strategies, business plans and providing recommendations to management. Work closely with various stakeholders in the strategic planning of new and existing products/services.• Evaluate market trends and potential opportunities ensuring that they meet the company’s criteria. Ensuring that all business opportunities and risks are appropriately captured and presented. Interpreting and communicate financial information effectively with product unit owners, aiding management decision making.• Lead analytical support for business units which includes review of ad-hoc business cases, highlighting industry trends and develop financial models, scenario analysis to assess the financial feasibility/profitability to enable sound decision making as well as improving overall performance• Provide key recommendations to upper management on strategic options that will influence the outcome of each project/initiative.• Lead budgetary planning and tracking process. Take ownership of developing frameworks for measurement, the consolidation and analysis of information collected. Work with business development managers ensuring the validity and accuracy of information.

Accountable for formulating business strategies for Singtel International Group to grow the Singtel Associates’ NPAT and Dividend contribution to Singtel Group’s overall performance.Scope of involvement includes leading and shaping the International Group strategic planning process and drive rigorous engagement activities with Singtel Associates through business improvement and transformation projects using Centre of Excellence process, impactful regional leaders forums, and build tighter Associates collaborations through Singtel Regional Online Community and Thought leadership portal.i) International Group Business Strategic Planning & Market Trend Analytics• Responsible for formulating, communicating and executing of IG overall business strategic plan for IG• Lead and shape IG strategic planning process, working closely with stakeholders in IG to drive transformation projects and business improvement through Centre of Excellence process• Performed analysis (quantitative and qualitative) of market drivers and identifying strategic trends for each Associate market. Linking analysis back to implications for Group growth initiatives and make recommendations• Conducted research and monitor developments, and built a knowledge base of trends in the Mobile, Internet and telecommunications industry to proactively identify growth / strategic opportunities• Monitor developments in broad landscape of competition, political and regulatory policies etc in the telecommunication industry in Associates markets to identify in advance potential impacts to SingTel Group and its associates.ii) SingTel Regional Online Community & Thought Leadership Portal• Led an internal task force to build a cutting edge SingTel Group regional online community social networking portal that excites and draws contribution from staff from all Associates across 25 countries

Played a key role in developing the regional strategy for RASO by providing timely and high quality decision base to the Global Strategy function as well as the Regional Leadership Team. Scope of involvement includes the whole chain from understanding of key market insights/trends, strategic forecasting, development of the regional growth plan, to the deployment of developed strategies into targets and programs. It also includes mergers and acquisitions activities.i) Market & Business intelligence• Developed strong insights into the marketplace, in terms of market potential, market share, addressable market, competitive information and regulatory policies. Reviewed the company's position on the major trends affecting the business to craft the overall strategyii) Strategy planning & development• Drove the regional growth plan, ensuring alignment across country units, business units and regional level• Analyzed data collected from internal and external sources, developing models for understanding the economics of the customer's business (incl. new business models,market & customer segmentation)• Provided the right commercial/financial analysis, decision base and developed recommendations for the company's regional strategy and directioniii) Strategy execution:• Served as the regional strategic programs execution manager, securing an effective strategy execution cycle, securing execution capabilities including effective governance. iv) New business development, Mergers and Acquisitions• Involved in initiatives to identify and define new strategic business opportunities and potential acquisitions. Key individual in conducting commercial, financial, operational due diligence and risk analysis. Building business cases for selected projects and investment analysis• Led the project management office supporting the successful evaluation and acquisition of a Telco services provider in Thailand

Strategy consultant specializing in the Technology, Media and Telecoms (TMT) sector. Delivered engagements for leading TMT companies/regulators in the region, ranging from:i) Commercial, regulatory, technical and financial due diligence in support of M&A activities:-Review of market potential -Technology impact/review-Detailed analysis of competitive landscape-Evaluate regulatory issues-Deal valuation, key financial projections and performance metricsii) Commercial strategy advice, business planning,organizational structure and operational processes improvement: -Developed the long term business models for TMT operators, financial model and accompanying documentations were used for business planning and fund raising processes-Identified potential opportunities/risks and assessed the cost economics of each, developed business models leading to investment decision on market entry -Provided commercial strategy advice, involving establishing potential market evolution scenarios, assessing strategic options, identifying constraints and estimating the financial implications and validate strategic optionsiii)Market trend analysis and risk assessment:-Developed a high-level view of the key value chain elements, capturing the flow of funds between industry players.Evaluated the potential market size, competition and potential revenue opportunitiesiv)Developing commercial negotiation strategy:-Developing regulatory strategy and commercial negotiation strategy with TMT operators for in its negotiation with regulators (for wholesale broadband access,predatory tariff pricing)v)Regulatory and policy advice to government bodies:-Provided policy advice to national regulators on topics such as: national broadband master plans, network neutrality/traffic shaping, attracting foreign direct investmentCarriers World Asia 2010, Hong Kong:-Presented a briefing on mobile application initiatives, including the strategies operators can use to compete and differentiate

Responsible for managing a portfolio of the Bank’s core corporate clients. Key responsibilities include maximizing client’s profitability parameters for the portfolio through new client’s acquisition and active cross-selling, as well as effective credit risk assessment and management.Well versed in understanding corporate clients’ strategic priorities, identifying key challenges, business opportunities and risks, structuring holistic financial solutions to improve profitability, and driving these business opportunities to successful conclusion.

Assumed various roles and responsibilities in all phases of SDLC for various projects for leading telecommunication operators in Singapore and Australia. (including elements of Strategic Planning, Conceptualization, Business Development, Project Scheduling and Budgeting, Functional Analysis, Execution, Delivery, Change Management, Deployment, Warranty Support). Project management:Actively involved in project management activities such as project planning, scope, scheduling, resourcing, monitoring of deadlines and conflict management. Solution Architecture:Design and architecture development, service oriented/integration architecture, end-to-end design, component design, detailed design, support and maintenance, change managementBusiness Analysis:Requirements gathering and analysis, business process design, functional design, impact assessment, gap analysis