Leslie Hirsch Email & Phone Number

Provide consulting services to clients including Brand Strategy, Scenario Planning, Opportunity Assessment, and Competitive Intelligence. Clients range across Big Pharma product teams, device manufacturers, and health systems. Sample projects include: Pediatric Vaccine Opportunity Assessment, New Diabetes Competition Evaluation, New Product Strategy Planning, and Assessment of Health Care Policy Concepts.

State College, Pennsylvania Area

Serve as business adviser to pharmaceutical start-up company developing novel cancer treatments; provide guidance regarding product development, business structure, and financing efforts.

Greater Philadelphia Area

Provide business advice to academic investigators for their investment pitch to the QED program. Areas of guidance include product development, business strategy, market assessment, and budget development.

Southeastern Pennsylvania

Led this start-up company’s Account Management function in delivering Opinion Leader Mapping and Influence Intelligence services to Health Care and Life Sciences clients through a Software as a Service (SaaS) platform. Served as face of the company with clients through on-site presence to ensure successful project delivery and highest customer satisfaction. • Conducted market research studies to identify business opportunities and market issues for client product teams to address in Opinion Leader interactions.

• Developed global commercialization strategy in collaboration with cross-functional and alliance teams, with specific focus on positioning, messaging, and medical communications• Commercial Lead for development of global labels that ensured alignment to global brand strategy• Led team that developed global trade name that resulted in a single brand name for use in all markets• Served as commercial point on Market Access strategy team; drove alignment with global brand strategy• Leadership of cross-functional team for creation of the initial Brand Strategy that was fully integrated with the supporting Phase 3 and life-cycle clinical trial plan

• Crafted Preliminary Commercialization Plans in anticipation of Go-to-Full Development (Phase 3) decisions for new diabetes and obesity compounds including Target Product Profiles and initial Brand Strategies• Served as Commercial Lead for all therapeutic area Business Development activities; evaluated over 20 external opportunities that led to 2 completed insulin and 1 obesity in-licensing deals• In conjunction with Medical team, conducted Opinion Leader Advisory Boards to identify market opportunities, confirm scientific soundness of clinical development plans, and ensure successful regulatory submissions for early development compounds• Led development of the global commercialization plans for the preclinical, Phase 1 and Phase 2 Diabetes and Obesity pipeline assets

• Directed development and management of the franchise strategic plan, budgets and operating plans as well as commercial assessments of early stage compounds and licensing candidates• Led cross-functional team in trade-off evaluation of internal development programs vs. external licensing opportunities• Supported franchise leadership by managing strategic assessment project team to develop long-term franchise business strategy and objectives; directed leadership development activities of franchise team

Led contracting support for Managed Health Care and Federal Government customers; conducted financial opportunity analysis, customer performance reporting, contract negotiation, and systems development.

• Directed all financial activities of a BMS-financed, startup, medical information software business. • Managed $5M private equity placement and completed $2M business acquisition

Master Of Business Administration - Mba, Finance

Bachelor Of Science - Bs, Chemical Engineering