Mari Rogers Email & Phone Number

• Social media posts (LinkedIn, FB, Instagram, Twitter)• Story (blog) writing, researching, interviewing• Press releases• Internal/external communications

Greater Philadelphia Area

•Researching, writing blog posts for SEO-Blog-specific: went from 187 views/month to 57,000+ (over 20 months)-Blog-specific: went from 45 referring pages to 1,450 (20 months)-Blog-specific: went from 41 page-one keywords to 4,200 (20 months)•Researching, writing sponsored content•Webinar creation for multiple departments•Search engine optimization research & deployment •Developing email nurture campaigns•Writing press releases, event pages, etc.

Greater Philadelphia Area

•Created content for all social media channels (Instagram, Facebook, Twitter, LinkedIn)•Used data (from analytic tools like Sprout Social) to evaluate campaign success and guide content and scheduling decisions•Webmaster: updated/created pages, edited HTML content using WordPress platform, added plugins as needed, incorporated SEO best practices•Wrote: website articles, academic pages, Admissions emails to prospective students•On-site photographer •Created and managed ads for Facebook and Google •Implemented updates to make website accessible (ADA disability mandate)Notable Achievements:•Consistent growth across all social media platforms, especially Instagram•Re-structured website to eliminate dozens of redundant pages, reduce confusing navigation, and improve mobile responsiveness (many pages were composed only for computers, but user data indicated 50% of website views came from mobile devices)•Created school’s first branded GIPHY Instagram stickers and GIFs•Crafted branded Instagram filter using Spark AR software•Directed website theme refresh to improve SEO and user experience (researched Higher Ed web design, drafted changes, worked directly with a developer to implement)

Munich Area, Germany

•Wrote web and product copy, average of 50 product descriptions per diem•Edited web and product copy, newsletters, website banners in rotation•Daily research conducted on style trends and designer inspiration•Wrote and edited designer biographies each season, incorporating specifics of our buy•Managed copy for sale-oriented VIP customer Instagram account Notable achievements: •Promotion from role as Junior Fashion Copy Editor (Jan 2018)•Re-worked VIP customer communication of 30 newsletters, multiple online assets•Wrote site emails explaining mytheresa.com’s compliance with the new EU General Data Protection Regulation (GDPR)•SEO contact for copy team: developed guidelines, ran workshops, produced newsletters, and managed SEO comparative tools, including keyword research using Google analytics for multiple language channels•Wrote copy for exclusive brand partnerships •Researched and implemented color guidelines for all language teams•Voluntary team events organizer

Rochester, New York Area

Assistant Editor (September 2014- Jan 2016)•Edited onsite content, press releases, news articles•Developed company rubrics for content evaluation•Recruited, evaluated, hired, and gave feedback to all freelance writers•Worked with in-house dashboard systemSEO Content Writer (April 2013-August 2014)•Wrote newspaper articles, onsite articles, web copy•Editor for all client press releases, which went to PRWeb and other press release websites•Developed press release guidelines for writers to follow•Three productivity awards, consistently met and exceeded weekly productivity goals

Munich

Au-pair for German FamilyWorking with children to establish English fluency, taking care of everyday needs of children and family. Three children, ages 0, 4, 6. Also took German courses in my free time.

Acted as a second teacher for workshop based classroom.Met with half the class every workshop day, gave extensive feedback to students on theirwriting, and leading them through discussions of each others' pieces.Assisted the professor in responding and grading papers.Gave class lectures on elements of writing.

Set up and maintained a facebook business page. Assembled weekly newsletter using Constant Contact. Created a summer yearbook for the two camp groups.Created form letters to request local business for donations.Assisted in planning, advertising for, and coordinating "Meet and Greet" Days.

Planned and executed crafts for a wide range of age groups.Requested and budgeted for necessary supplies.Helped to plan and lead various campwide activities.Co-counselor for a different cabin of girls every week.

Correspondent for NeXt (teen) Section