Leslie Jarrard Email & Phone Number

Atlanta, GA, US

United States

Greater Atlanta Area

Greater Atlanta Area

• Manage all aspects of the client partnership across 10 franchise brands simultaneously
• Lead cross-functional teams in the development and execution of digital programs including PPC, SEO, Social Media, Website Development, and Programmatic advertising
• Oversee Account Management team and provide support with escalated issues
• Deliver quarterly and monthly evaluations of digital marketing programs, resulting in continuous campaign efficiencies and recommendations to further drive conversion
• Responsible for driving franchisee adoption via educational webinars, annual conferences, performance reports, and case studies
• Ensure client objectives are met through strategic media plan development – including budget recommendations, timelines, establishing goals, identifying audiences, tracking and reporting

Greater Atlanta Area

• Defined overarching brand strategy to drive revenue growth for Maid Right master franchisees in U.S. and Canadian markets
• Led the redesign of corporate and local websites from a user-experience and content strategy perspective
• Developed annual local marketing plans inclusive of print and digital media buys, networking opportunities, email marketing, website recommendations, SEO improvements, home shows, local events, and PR
• Engaged with franchise owners to identify key strategic challenges, business, marketing and digital needs to be addressed; evaluate scope of strategic engagement
• Advised C-level leadership on strategic objectives and best practices for building effective digital programs
• Worked with agency partners to identify industry trends, monitor, analyze and report performance KPI’s and results across all campaigns, identifying opportunities for growth, efficiency and adjusting strategy as needed.

• Oversaw $1.5M digital account plan including website design and usability updates, mobile site development, content development, paid search, social media campaign development, analytics, and local listings management
• Responsible for developing social media strategy and implementation plan for the largest wine and spirits retailer in Florida (140 locations), creative briefs and SOW development
• Define cross-channel implications, opportunities and impact to brand and consumer audiences
• Proactively pursued opportunities to deepen client relationship and escalate the exchange within client organization
• Collaborated with cross functional teams of developers, creative teams, copy writers, analytics teams, and third-party platform providers
• Work with team members to define success metrics and evaluate business impact of digital strategies and projects timelines, and deliverables against projected deadlines

Greater Philadelphia Area

• Managed more than $3M across multiple brands simultaneously
• Managed a team of five direct reports, fostering team-based environment
• Developed strategy and oversaw implementation of social media campaigns for major franchise brands such as Campbell’s Soup Company, Pepperidge Farm, The J.M. Smucker Company, Ventura Foods, COVERGIRL, and Waste.
• Led delivery for $1M worth of new business services to COVERGIRL (in English and Spanish markets)
• Defined strategic vision across multiple client accounts leveraging consumer behavior research, innovative technologies, mobile user experience, social media, PR media relations, email and paid media
• Established key performance indicators and analyzed metrics to achieve optimal success

Greater Philadelphia Area