Leslie Chen Email & Phone Number

Brooklyn, New York, United States

Developed Jetson’s first ever Program Management department by spearheading strategic alignment between Design, Sales, Product Development, Marketing, Digital, and CX to drive and support all company-wide initiatives resulting in the commitment & launch of +150 products across 10 e-mobility categories (e-bikes, e-scooters, kick scooter, hoverboards, ride-ons, and more) for in-store - Target, Walmart, Costco, Sam’s Club, Amazon - and .com launches.

Brooklyn, New York, United States

Led and managed all creative output for the Design Team and formerly managed Creative Services team, overseeing a total of 20 designers & engineers in developing innovative products, line review presentations, techpacks, packaging, web content assets, and photoshoots across 10 e-mobility categories for in-store and .com launches.

Brooklyn, New York, United States

Built the Creative Services team inclusive of Art Director, Graphic Designers, Content Strategists, Copywriter, Photographer, Videographer, Producers, Photo Retouchers, and Freelancers to produce top notch, engaging content for +200 electric mobility products for website, email, ads, social, retail product detail pages (PDP), in-store signage and fixtures, sales meetings, trade shows, and experiential events.

New York, New York

Redefined brand narratives through unconventional story telling by crafting experiential pop up stores and experiences driving +$5.3M in revenue in 2019; Implemented strategic framework that streamlined the integration of Business Development, Design, and Project Management processes for concurrent experiential events, improving efficiency and project coordination; Oversaw client briefings, objectives, budget management, 3-6 month project roadmaps, daily communication, and expectations for both confirmed and potential programs, ensuring seamless program delivery; Built, trained, and led a team of 3 project managers responsible for nurturing client relationships, assessing third-party partnership opportunities, and proactively identifying project risks and contingency plans; Analyzed company-wide operational processes and performance and recommended new practices, systems, and software tools to C-Executives; Clients: Nike, Samsung, Spotify, Neutrogena, Revolve, Huda Beauty, Byredo, Shakira

Greater Los Angeles Area

Created the full life-cycle of Fandango’s national gift card program from strategy and product development to online and in-store marketing campaigns at Target, Amazon, Walmart, Sam's Club, CVS, Rite Aid, Best Buy and more to drive sales, brand awareness, and new user acquisition online and at retail resulting in +$100M; Managed $5M omni-channel marketing budget dedicated to +140 Retailers, D2C, and B2B driving positive ROI +10% YOY growth.

Greater Los Angeles Area

Conceptualized and launched 15 D2C online promotions in a three-year period resulting in exponential ecommerce sales totaling +$15M (30% YOY); Developed brand marketing and asset launch calendar and implemented integrated strategies across operations, marketing, PR, CRM, and affiliates to support gift card sales on web and mobile.

Greater Los Angeles Area

Tripled Business-to-Business (B2B) channel growth from 25% to 75% YOY by evaluating new partnership and product opportunities; Project managed launch of co-branded Fandango & Darden Restaurant Group “Dinner and a Movie” eGift Card on D2C driving +$100K in incremental sales in one year; Developed retail sales and marketing tools (pitch decks, performance analysis, and sales and traffic reports) for Retail, D2C, and B2B and managed department budgets.

Greater Boston Area

Strategized media plans tailored to client’s budgets to meet advertising goals; Incorporated marketing dynamics - demographic and psychographic targeting, brand positioning, and pricing models – into strategies; Collaborated with product teams (Programmatic, Mobile, Sponsored Listings, Video, and Retargeting) to ensure media solutions produced the most efficient and effective results; Interactive Advertising Bureau (IAB) Digital Media Sales Certified in February 2014.

Greater Boston Area

Joined the seasoned Boston sales team to help maintain our first LevelUp market; Converted ~30 merchants to LevelUp’s newest interchange zero model and exceeded all sales goals • closing ~50 deals within four months; Presented multiple new marketing programs to local merchants in order to increase user base and user ship.

Greater Chicago Area

Launched LevelUp in a brand new market in a small team of seven against Chicago based companies, Groupon and Belly; Worked closely with the team to expand the use of LevelUp acquiring over 5,000 strong, active users by running promotional events and customer education programs within the first three months; Identified new market opportunities exceeding all sales goals closing ~70 deals within four months; Represented LevelUp at all industry-related events such as the National Restaurant Association and Tech-Cocktail Mixer.

Greater Boston Area

Business development for SCVNGR's newest location-based application, The LevelUp; Generated new leads, cold called, managed relationships, and tracked all sales activities in multiple cities (Boston, Philadelphia, New York, San Francisco); Met and exceeded all sales goals closing ~100 deals within six months; Worked closely with the marketing team to execute “Lunch On Us” promotions – i.e. marketing collateral, location, staffing, messaging to client’s employees.

Greater Boston Area

Helped carry out daily tasks in the Marketing Department, Production/Traffic Department, and Sales Department; Updated marketing and sales files, organized proposals to prospective clients, researched advertising leads; Represented the magazine at Improper Bostonian events – interviewed guests and took photographs.

Barcelona Area, Spain

Coordinated central communication campaigns for Hewlett Packard’s Imaging and Printing Group in 36 countries in Europe, the Middle East, and Africa; Formatted and edited press releases, white papers, briefing books and HP executive presentations; Researched and reported reviews updating HP offices on the status of their campaigns; Developed pyramid trackers to identify what was being published about HP, where, when, and through which media; Interpreted survey results so HP executives could present them to clients; Researched and distributed industry-related news on a daily basis to account executives.

Rochester, New York Area

Formulated recommendations and plans to improve clients’ advertising campaigns.Compiled, analyzed, and distributed data pertaining to active projects; Managed front desk operations: answered phone calls, restocked supplies, greeted clients, answered visitor questions regarding the company, and provided excellent customer service.