Executive Director, Experience
CurrentTHREAD is one of the global leaders in decentralized clinical trial solutions. My primary responsibility was delivering an exemplary product experience through customer insights, user experience strategy, prototyping, and high-fidelity designs. Collaborating with corporate strategy and cross-department SMEs, I help develop product roadmaps to deliver effective features to address customer needs. With ownership of the THREAD brand, I was responsible for developing a strong and differentiated brand voice and delivering innovative marketing campaigns that authentically connect with THREAD’s audiences.