Leticia Teston Email & Phone Number

Abingdon, Oxfordshire, Gb

New York, Ny, Us

Barueri, Sp, Br

São Paulo, Br

Working closely with Marketing Director and Business Heads to execute all aspects of the marketing strategy including team leadership, lead generation, and partner marketing efforts.- Marketing and Product Strategy (Tech, Cloud and Digital Solutions). - Content Marketing Strategy.- Account Based Marketing (ABM).- Digital Marketing (Paid social advertising, Email marketing, SEO).- Data Analysis.- Channel / Partner Marketing (AWS, Microsoft, Google, Gartner, SAP).- Analyze data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI.- Team Leadership.

Sao Paulo, Sp, Br

Responsible for marketing and growth strategy, including brand, user research, product marketing, and growth marketing (B2B demand generation, outbound). Also for PPC, display, paid social marketing, SEO and additional paid and organic acquisition for marketing channels for 12 business units.- Interface regularly with key distribution partners and agencies. - Marketing funnel optimization.- Manage multiple cross-functional projects (companie webisites, Landing Pages). - Created, implemented, and managed marketing campaigns including paid search marketing, email marketing, social media.- Assist in multiple projects regarding dynamic conversion pages, A/B testing, system migration and custom campaigns.- Developed and implemented digital marketing strategies; identified SEM techniques.

São José, Santa Catarina, Br

Responsible for marketing budget, spend optimization across online and offline channels to drive profitable growth and channels: paid search, paid social (Facebook, Instagram, Twitter, Pinterest), display, email, content marketing, SEO, digital video, direct mail.- Lead generation and down-funnel analysis.- Creating Digital Marketing Campaigns.- Analyze Marketing Data.- Cultivate and Maintain Client Relationships.- Write Marketing Reports.- Write clients' cases.- Spearheaded projects to improve the Google Analytics.- Budget portfolio management and forecasting.

San Francisco, California, Us

Developed KPIs that align both clients and company macro goals. Mentored teams on analytical framework and data-driven approaches. Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionalsUnderstanding Marketing Personas.Write and Edit Digital Content.Track Content Performance.Lead Content Writing Team.Assist in the Development of Promotional and Marketing Materials.Time Management & Planning.

Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.Covered breaking market and economic news for online news stories for financial services industry for the program Uso Consciente do Dinheiro, for the bank Itaú and the magazine "Relação com o Investidor (RI)" .Researched topics, gathered information and interviewed sources in providing general and target audiences with daily reports on financial news.

Master Of Business Administration - Mba

Mba, Marketing Digital

Journalism