Leticia Eiterer Email & Phone Number

Australia

Support the development, execution, and continuous refinement of multi-channel campaigns and lifecycle communications that drive engagement and retention. Analyse and report on campaign performance data to improve and optimise key metrics and campaigns. Assist with the development and implementation of processes, procedures and documentation for efficient and effective use of Braze.

Darwin, Northern Territory, Australia

Oversee all customer lifecycle marketing strategies, from strategy, crafting compelling messages to analysing customer behaviours and trends.- Design and execute engaging, creative lifecycle and retention marketing campaigns.- Craft compelling and personalised messages for our customers across emails, direct messages, push notifications, and in-app messages.- Be the expert user and innovator of our cross-channel marketing platform.- Implement system or process changes that enhance customer engagement and retention.- Utilise data to gain insights into customer behaviour and to drive strategy.- Set up and monitor experiments which move our marketing efforts forward.- Focus on customer acquisition cost, sales growth and retention as your core KPIs.

Darwin, Northern Territory, Australia

Responsible for maximising the university’s relationships with current and future students by developing email and mobile marketing campaigns across the entire lifecycle journey via various systems, including a Customer Relationship Management system (Oracle Service Could) and Marketing Automation system (Marketo).- Development and execution of direct multi-channel campaigns delivered through various platforms, including SMS, Marketing Automation and CRM platforms.- Development and building of effective lifecycle management journeys, ensuring effective and reportable tracking capability. This included both promotional and transactional lead generation and lead nurture activities to effectively uplift the brand reputation and successful financial attribution back to the business.- Assisting in making recommendations on the provision of content via channels like blog posts and landing pages, which facilitate quality interactions with prospective students, meeting their information needs and helping them transition into becoming a student.- Maintaining the systems, training users and producing relevant system reports.- Working collaboratively amongst a broad range of critical stakeholders and assisting with the monitoring and maintaining system integrations, ensuring the accuracy and consistency of data captured and stored is available for effective campaigning and reporting.

Remote

Lead marketing automation and lifecycle marketing on Klaviyo (Certified). End to end nurturing, drip and one time campaign management. Audience segmentation and campaign personalisation.

Tallinn, Harjumaa, Estonia

Grow customer retention through automated marketing Build and improve the marketing automation blueprint according to business and customer needs Ideate and execute the automation engine for email marketing, SMS campaigns and other required touch points Identify different data segmentation criteria, manage CRM databases composed of marketing lists and use database software to generate targeted marketing lists Create visual designs for the automated campaigns Run A/B tests for campaigns to optimise performance Track campaign performance and tweak workflows accordingly Ensure compliance while executing email and SMS campaigns and collecting data

As a freelancer, I had the opportunity of working with different areas and people, and that dynamic flow helped me build my framework of presenting and defending ideas. My designs have built bridges between my clients and their users, so that both could reach their goals. I designed from applications to digital media campaigns, all that allowed a better interaction between business and client.Some samples of products designed entirely by myself:quiropraxiaraul.com.br [Research | Structure | Interaction | Content | Visual]lucascasrdinal.com [Research | Structure | Interaction | Content | Visual]

In addition to being PO, I was part of the product design team actively participating on product strategy, storytelling, wireframing, design and converting designs to visual elements to provide the best experience to players. Tasks included:- Incorporated feature requests into product strategy and roadmap (short-term and long-term)- Prioritized backlog/pipeline for the platform team and creative team- Developed user stories and define acceptance criteria that will meet sprint goals - Listed, selected and defined detailed product requirements for the development and creative teams, as well as following up progress of work - Shared the decision process, regarding functionality and art, with the CEO and the Project Manager- Was the technology source for the team by keeping track of industry trends, technology and comparing our products with the competitors' and similar products- Provided analysis and updates to upper management by delivering weekly activity tracking reports- Developed and applied motivation techniques, to improve team's engagement and by consequence product results, helping the team grow- Handled multiple stakeholders at the one time (client based and company based), for example work with the commercial department when needed to deliver business prioritiesAccomplishments:- Successfully managed end to end product launches to market at 60% of the company's previous delivery time span. Please refer to them at newgamestech.com, games are Alegoria Slot and Blazing City Night Slot.- Implemented a data and research mindset at New Games Technology to deliver industry leading real money gaming.

Florianópolis Area, Brazil

I was responsible for the strategy, setup, monitoring and results for digital campaigns of FIESC/SESI (federation of industries) Döhler Têxtil (textile industry) e Sicoob (credit union).Tasks included:- Developed strategy, set up, monitored and delivered results for digital campaigns for FIESC/SESI (federation of industries) Döhler Têxtil (textile industry) e Sicoob (credit union).- Analysed data to develop communication strategies and ad campaigns according to target audience and goals that later would be presented, evaluated and adjusted with the client- Planned campaigns alongside a multidisciplinary team and supervised specific jobs to the design assistant- Adapted Scrum and Agile Management to the marketing environment, instructed the team and assured its application on daily activitiesAccomplishments:- Reached more than 1,2M people with all Sicoob Cap campaigns in 3 months, with over 1000 sign ups at their capitalisation titles program, elevating brand awareness. A record in their history of online campaigns.- Doubled interactions and added 6x the numbers of fans on Sicoob's Facebook in 3 months.- Added 2000 new qualified leads to FIESC's Economic Overview Portal in one month campaign, a very niche portal that provides data to the local industries.

Florianópolis Area, Brazil

On mid 2016 the company decided to reopen their ecommerce and its management was under my responsibility.Tasks included:- Layout and content update- Product catalog management- Logistics- Advertisement (landing pages, email marketing and social media)- SEO- Customer service- Systems management

Florianópolis Area, Brazil

MAIS Q BASICA is a family owned business working into fashion retail. A small company that believes in its client's well being, even from the clothing they'll wear to the way they are treated inside the stores.I've started working here as a freelancer and accepted working full-time on the last year. Since the beginning I was responsible for the communication, mostly online, and after 4 years I became also head of marketing.I've been working for the email marketing sector for five years now, first as a designer only and now as a designer and manager, always using the best practices according to the changing principals and practices of this area.For the last 3 years I've been also responsible for their social media's content and layout, aiming brand awareness, client growth and sales.

Florianópolis E Região, Brasil

Nohelmet is a multi-platform agency focused on bringing new (specially online) business opportunities to its clients, aiming their brand awareness and growth. As part of the design team I was leading concept and design for its major clients: Urbano (food industry) and Mosarte (tiles and decor), and also for some local clientes: Basis and Mima (construction).The tasks included:• Creating and designing branding and retail, on and offline campaigns, including its support material• Managing medium and small size projects from concept, going trough development (including dealing with suppliers, budgeting and creative direction) to the finished material with inside and client evaluation on every step• Developing and reassuring the right use of communication standards according to the web and app best practices, focused on the users and brand standards• Delegate and supervise everyday jobs to an assistant• Work with tight deadlines and multitasking environment, delivering quick but accurate solutions

Florianópolis Area, Brazil

My responsibilities were designing from printed catalogues and online campaigns to e-mail marketings, social media, brochures and websites always as a support for the design team and under supervision of the Senior Art Director.

Florianópolis Area, Brazil

Gas-br is an agency focused on the fashion industry. As an art assistant I was responsible for designing all support material for the fashion and retail campaigns for one of the major fashion companies in brazil: Cia. Hering (Hering, Puc and Dzarm). The materials included e-mail marketing, web ads and banners, packaging and brand gifts.

Florianópolis E Região, Brasil

Publish creates custom content for the clients, that were published on their own printed magazines and social media. As part of the design team, I was sole responsible for the editorial design (main product of Publish) of Sidesc (health insurance company) magazine and worked with the team on the design of magazines for Havan (budget home and fashion retailer), Welcome to the top (BMW authorized reseller), Top Med (health insurance company) and Imperatriz Gourmet (largest local grocery and supermarket). I also worked on multi-platform designs like e-mail marketing and social media, designed the layout of apps linked to client's campaigns and did some branding for their sub-products.

Florianópolis E Região, Brasil

I was responsible for the design of their Smart TV software interface, based on Google TV (today's Chromecast) and Apple TV functions at the time.I also designed an Weather Widget for the company's new product OnSign.tv, an on demand tv info and ad software.

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Education record

Education record

Bachelor'S Degree

Master'S Degree