Mohit is one of the founders of Digifish and works as Digital Media Head for the company.Within a short span, Digifish has established itself as a leader and has contributed towards the digital success of renowned brands like Godrej Properties, Investors Clinic, Magicbricks, ATS Greens, Pool Everyday, Olay, India Property and many more. In this digitally connected world, Digifish is a dynamic agency that gives it all to help your brand story reach the masses. Digifish knows that every brand has its unique identity and it takes a unique approach to let the world know about it. And Digifish’s dexterity in handling brands on digital platforms makes ways for them to be heard and seen. It strives to offer the best to businesses with its team of professionals who come from varied digital backgrounds and have gained prolific experience over the years. The company undertakes an unconventional approach to establish a brand in the online market and works as a growth partner of its clients.Through Digifish Mohit has achieved a multidimensional understanding of the digital scenarios in India and has helped brands achieve success on their digital front. Mohit has worked with brands belonging to different verticals like real estate, travel, education and healthcare, FMCG and wishes to expand his horizon to other verticals. Over the last 5 years, he has not left any aspect of digital business untouched.In his past endeavours, Mohit has also gained good understanding of the international markets like Dubai, Singapore and the US, typically the NRI segment in these countries. Digifish provides comprehensive digital marketing solutions including Pay Per Click (PPC), Search Engine Marketing (SEM), Social Media Marketing, Search Engine Optimization, Email Marketing, Web Designing, Mobile App Development, Graphic Design, Media Buying and much more.

Mohit has worked as ‘Digital Marketing Manager’ for Investors Clinic- India’s largest real estate services company. He has made some meaningful contributions to the company's growth. He was taking care of digital media, media buying and media planning. Mohit’s responsibilities at Investors Clinic required him to carry out the entire strategizing and implementation of digital marketing campaigns across all owned and paid media channels in order to establish the overall brand image and deliver quality leads. He has also developed and launched effective mobile and email marketing campaigns.At Investors Clinic, Mohit also developed marketing strategies specifically to target NRIs in Japan, Singapore and Dubai which were successfully implemented and resulted in considerable revenue. He has handled campaigns involving huge budgets and also leveraged strengths in cost-effective media buying and media planning segments which resulted in cost reduction without compromising the growth goals. Mohit can be credited for running some very successful online campaigns such as the media plan for ‘Amrapali Adarsh Awas Yojna’ that generated over 1 Lac leads from digital sources plus an overall profit of 1400 Cr within a month; the market launch of ‘Property Helpline- 8010101010’ by running a successful campaign ‘Property Ka Sapna’; the helpline acted as an effective sales tool for the company. He also led successful campaigns on Facebook like ‘Meet Yuvraj Greet Yuvraj’, ‘Voice of Customers’ which led to a rapid increase in the fan base. Another campaign ‘Home Delivery in 90 minutes’ also increased engagement. Mohit also played instrumental roles in lead and sales increase by launching new corporate website that improved communication flow and also implemented campaign-wise lead tracking in the web portal. He also managed product developments and enhancements activities and deployed automatic dialler concept which led to a drastic increase in sales.

Mohit was promoted to the position of Assistant Marketing Manager wherein he was accountable for the complete streamlining of the paid media strategy, SEO and SEM along with leading a team of 15-20 people, aligning jobs with them and monitoring their performances. He was also required to manage paid campaigns across several platforms in order to increase visibility and engagement. He worked with the development team to bring instrumental changes in corporate website and enhanced communication flow.Mohit also worked with a team of marketing professionals to develop strategies targeting the NRI segment in different countries. It was a comprehensive digital role that Mohit played in the organization. He was awarded with ‘Employee of the Year’ title for two consecutive years for sincere and significant contributions towards digital marketing.

Having a technical educational background, he joined the product development team of Info Edge (Naukri.com) and contributed towards building several web services for comprehensive improvement of admin and user experience. In this endeavour, he gained good understanding of the web development vertical along with experience in designing a user-friendly website. However, he was also inclined towards the marketing aspects and had keen interest in learning about different verticals of digital media.