Brand Manager - Nokian Tyres
Istanbul, Turkey
Leadership of marketing campaigns for Nokian Tyres and Kormetal Wheels in Turkey was provided, encompassing the development of strategies, management of budgets, and oversight of brand identity. The management of content creation across various platforms was effectively executed, along with the direction of digital and social media campaigns to boost sales and enhance brand visibility. Collaboration with sales, IT, and global marketing teams ensured that initiatives were aligned with corporate… Show more Leadership of marketing campaigns for Nokian Tyres and Kormetal Wheels in Turkey was provided, encompassing the development of strategies, management of budgets, and oversight of brand identity. The management of content creation across various platforms was effectively executed, along with the direction of digital and social media campaigns to boost sales and enhance brand visibility. Collaboration with sales, IT, and global marketing teams ensured that initiatives were aligned with corporate strategies, significantly aiding in the delivery of cohesive brand messaging and the growth of the market.- Directed the team, strategy development, annual planning and budgeting, and brand management. - Oversaw the creation and management of marketing materials, including product brochures, print and digital content, and a robust social media presence. - Developed and implemented marketing communications, digital and social media strategies to boost sales and brand awareness. Worked in alignment with Nokian Tyres Global and Kormetal Wheels strategies. - Created and managed paid campaigns across platforms such as Facebook, Instagram, Twitter, YouTube, Google Ads, and LinkedIn. Supported the global digital marketing team with website updates, SEO, SEM, and content creation. - Coordinated, implemented, and monitored local marketing and communication activities, sales support, and campaigns.- Organized participation in fairs and events in Turkey, ensuring marketing materials adhered to brand guidelines. - Selected and managed digital, social media, and creative agencies. - Handled Marketplace operations for brand consistency and effective product listing. Worked with the relevant team on product content writing and editing, ensuring timely execution of on-site promotions and E-Commerce events across various platforms. - Improved Nokian’s visibility among dealers, managed budgets, display performance, and enhanced product and brand awareness. Show less