Jen Borgstrom Email & Phone Number

Toronto, On, Ca

Lebanon, Nh, Us

- Led the go-to-market strategy for new products and feature enhancements, driving successful product launches through strategic planning, cross-functional collaboration, and targeted marketing initiatives.- Developed and implemented a competitive enablement program to equip the sales team with actionable insights, tools, and strategies, empowering them to effectively differentiate and win deals in competitive markets.- Spearheaded sales content strategy, creating market-facing materials—including collateral, case studies, and presentations—to optimize sales effectiveness and drive engagement. Collaborated closely with sales teams to ensure alignment with market needs and enhance the overall customer journey.- Led the development and execution of high-impact case studies, showcasing client success and product value. Collaborated cross-functionally with sales, product, and client teams to identify key success stories, gather data, and craft compelling narratives that drove lead generation, enhanced brand credibility, and supported sales enablement initiatives.- Built, grew, and led a high-performing team of product marketing professionals, driving go-to-market strategies, product positioning, and cross-functional alignment. Fostered a collaborative team culture focused on innovation, continuous learning, and delivering impactful results that contributed to revenue growth and market leadership.

Waltham, Ma, Us

Responsible for content marketing, product marketing, demand generation, customer retention, and sales enablement.- Led product marketing initiatives including persona creation, go-to-market strategy for new products, and creation of positioning statements. - Wrote new persona and upsell storylines used in email nurture streams, sales messaging, and display advertising. Upsell nurture campaigns drove a 30% engagement with current customers. - Drove digital marketing efforts through defining and optimizing the marketing mix across all channels to meet budget, business goals, and achieve top ROI. Managed a paid media budget of $350k and drove a 50% increase of leads YOY.- Created and executed on an Account Based Marketing Strategy using an integrated marketing approach to drive enterprise sales within ICP. - Developed SalesForce dashboards to monitor marketing funnel activities upsell and renewal performance with current customer base. Dashboards drove sales rep engagement and collaboration.- Partnered with the sales team to develop and refine the lead scoring model and lead routing process to maximize sales and marketing alignment and effectiveness. Drove 600+ leads with a 10% close rate.- Created and executed event strategy to showcase Modus at Gartner Marketing Symposium, Content Marketing World, Gartner CSO & Sales Leader Conference, and engage current customers at Modus Summit.

Minneapolis, Minnesota, Us

Responsible for product marketing, content marketing, product launches, digital and social marketing, demand generation, customer retention, and sales enablement.- Managed go-to-market process for award-winning VanceoTM Mortgage, Online Applications, and CASH Workflow to the small bank market through a tightly integrated demand generation and content marketing campaign.- Lead Pipeline Growth: Drove a pipeline of more than $4M in marketing-generated opportunities for high growth initiatives. - Demand Generation: Revamped email marketing content strategy through research and AB testing, delivering an unprecedented average 39% open rate (formerly 12%) by dramatically improving content and headlines. - Grew Product Marketing Presence: Ensured each product maintained its own individual voice and targeted the right audience. - Grew digital engagement through content curation, optimized engagement, and targeted digital advertising. - Customer Experience Optimization: redesigned user experience for content downloads (i.e. eBook, white papers) to maximize conversions and minimize user friction.

Toronto, On, Ca

Challenged with growing and retaining the Small Law Firm customer base through a variety of strategic initiatives including in-person events, lifecycle marketing campaigns and tailored messaging to drive retention.

Toronto, On, Ca

Managed successful customer-facing events that drove 25% YOY growth with an ROI of 14:1. In addition, realized over $36M in revenue through reinforcing the value of their current suite of products.

Toronto, On, Ca

- Partnered with industry thought leaders to create content to drive acquisition and retention throughout the entire buyer’s journey.- Managed customer training program and implemented innovations to grow attendance by 114% YOY.

Toronto, On, Ca

Created targeted customer training campaign to increase product usage in targeted users by 12%.

Toronto, On, Ca

Maintained account integrity and assisted customer service management by executing special projects.

St Paul, Minnesota, Us

Provided market research expertise to all business groups throughout the company.

Mba, Management, Marketing, Leadership

B.S. Business Marketing