Public Information Officer
Bozeman, Montana, United States
I designed and implemented the first chatbot system for the State of Montana. My work directly resulted in +600,000 automated conversations, and filled an estimated $2.4 million resource gap for customer service.I created strategies for a state-wide campaign targeting 800,000 citizens. The website, mtrealid.gov, has achieved a 60% engagement rate and a 25% conversion rate with over 100,000 automated conversations at a cost savings of +$200,000.I rebranded and rejuvenated social media accounts with graphic design, video, crafted posts and user engagement with organic reach over 20,000 impressions.I drafted and published news releases and participated in interviews with multiple media agencies as the representative of my organization.