Senior Director, Marketing Communications Strategy & Channels
Seattle, Washington, Us
- I lead an incredible team that owns the development of marketing communications strategy across Zillow's B2C and B2B lines of business, as well as the deployment of those strategies through paid and owned channels.- My team focuses on creating data-driven, dynamically optimized experiences that make Zillow more valuable to its 100M+ customers, and those customers more valuable to Zillow.- I directly oversee Social, Customer Engagement/CRM, Web/On-site Messaging, and Frontline Marketing/Sales Enablement teams.- I am responsible for the effectiveness of all Zillow marketing strategies across paid and owned channels, working in partnership with our brand, paid media, and agency teams.- I collaborate with product, engineering, and business leaders throughout Zillow to develop and optimize the strategy and execution of marketing efforts across lines of business, as well as B2B and B2C audiences.- The role allows me to bring together data, technology, creativity, and innovative problem-solving to drive direct business outcomes for the iconic Zillow brand.