Create delightful experiences by understanding the psychology of your customers

Frontiers is a fast-growing scale-up disrupting academic publishing with an open-source model. I was hired to lead the discovery of an innovative recognition program playing the role of a mixed-methods user researcher and customer-focused Product Manager. This was a full cycle research project involving significant discovery, shaping of product strategy through to MVP concept testing and usability assessments. The program is boosting loyalty and growth. Product Strategy, Product Vision, Experimental Prototyping, Roadmaps, Discovery (Qual and Quant), Cross-functional teams

The Behavioural Science Practice (formerly Ogilvy Change) specialises in applying psychology to research, strategy and creativity. During this time I lead research using a range of qual and quant methods to uncover the real why of human behaviour. In this role, I would lead the research, develop product strategy and features and test ideas using A/B tests and randomised control trials. I worked as a mixed methods researcher and behavioural strategist for Google, Meta, Samsung, NatWest and Kimberly Clark. Google Nest: Bridging the intention-action gap with design sprints. Samsung Watch: Driving Feature Adoption.Meta Portal: Launching the portal, website and pricing optimisation. Kimberly Clark: Factory safety and culture change