Lexa Cary Email & Phone Number

Santa Fe, New Mexico, United States

Santa Fe, New Mexico Area

Berkeley, Ca

Greater Los Angeles Area

Los Angeles, Ca

Provides social media marketing consulting services to the independent filmmaker, including social media optimization (Facebook, Twitter, YouTube, Google+), audience building, and DVD launch campaigns.

LongTale is an intellectual property asset management services provider and production company founded in 2005 located in Los Angeles, USA. LongTale manages worldwide foreign rights licensing and collection of revenues in all formats from theatrical to television, home video/DVD, video games, cell phones, Internet, and other media.

c3:VisionLab™ is a cutting-edge research and project development think tank focused on the Future of arts, media and communication technologies and their use to create and drive solutions for global challenges. c3:VisionLab™ produces forums, symposiums and conferences as part of our organizational initiative, including our branded SO!™ Conferences series or "State Of..." The SO!™ Conferences include this year's kick-off SOA™ 2010 - State of the Arts Symposium, as well as the annual SO!F™ - State of the Future Conference and SO!M™ - State of Mind Symposium launching in 2011.All of c3™ and c3:VisionLab™ Future Arts & Media forums, events and annual conference act as vehicles for bringing together experts in arts, media, communications, technology, science, sustainability, global issues, finance, education and government in an effort to foster a thriving network of exchange that results in the dissemination of valuable knowledge and understanding on the future of arts, media, communications and global change. In additional, these conferences will act as a catalyst toward development of international collaborative projects.

Managed Event Marketing Department forTobacco company producing the Natural American Spirit Brand.Identified new sponsorship opportunities and added 32 event sponsorships to calendar through new producer partnerships. Determined annual sponsorship calendar.Negotiated, wrote and executed contracts for sponsorship with major music festivals including Bonnaroo, Coachella, SXSW, Mile High, Rock on the Range, 10KL, Rothbury, and Voodoo. Negotiated onsite activation of all events and music festival sponsorships with event producers.Oversaw onsite execution of sponsorship activation of all music festivals and events.Worked closely with Media Buyer to acquire added-value for music festival and event sponsorships including additional web and print media advertising. Worked closely with CRM Manager to create follow up marketing campaigns for music festival and event leads and development of comprehensive Event Section of company website. Staffed, trained and managed over 100 brand ambassadors annually. Penetrated target consumer segments and built brand loyalty through leadership of the Lifestyle Marketing team, developed and executed a $3 million annual budget for marketing events and sponsorships. Built teams, orchestrated logistical details, and organized promotional product for 25 events and festivals annually. Aligned the lifestyle marketing strategy with challenging industry regulations. Worked with key partners that supported event execution, transportation, and follow-up consumer response analysis.Avoided hundreds of thousands of dollars of unnecessary event costs per year. Introduced a follow-up evaluation process that honed the event marketing strategy.Built brand equity by securing an exclusive national music festival sponsorships. Developed strong contacts with the entertainment and media industries.

Maximized brand recognition and consumer reach by managing POS collateral, distributor and trade promotions, and product packaging. Coordinated cross-functional contributions from sales, marketing, and production to execute marketing and promotional campaigns. Impacted creative designs for decals, channel strips, posters, consumer takeaway cards, and tin signs.

Provided the account management team with critical sales support as head of the 4-member Sales Planning Department. Supported Account Executives with distributors and in the trade, coordinated the production and delivery of POS collateral, and handled product ordering and accounting. Managed Distributor Relations and Trade Show teams, establishing and maintaining distributor accounts and orchestrating trade show marketing events. Established the new Sales Planning function as a critical contributor to organizational success. Promoted the brand with distributors by launching distributor incentive campaigns. Raised market strategy visibility through proactive communication methods. Repositioned and grew the brand using a new Trade Show strategy. Smoothed the integration of accounts into a modernized order management program.

Grew brand equity through management of existing distributor partnerships and new relationship development initiatives. Produced and evaluated sales performance updates, tracked product order flow, and directed marketing campaigns for the distributor channel.Expanded the distributor roster 100%. Instituted formal processes and procedures for handling distributor accounts, product orders, and other accounting requirements. Shored up performance reporting and account records management protocols.