- Lead influencer marketing strategies at BAZZAAL, connecting Korean brands with global influencers for impactful digital campaigns.- Specialize in seeding and paid campaigns, fostering collaborations between brands and influencers for maximum reach and engagement.- Manage our company's gifting program, coordinating monthly PR packages for mid-tier to mega influencers and cultivating strong, ongoing relationships.- Execute multi-thousand dollar paid campaigns, targeting the global market through strategic influencer partnerships.- Establish and maintain an ambassador program for top Korean beauty brands, fostering long-term loyalty and collaboration with emerging creators.- Provide valuable insights as a foreigner to bridge cultural gaps between the Korean market and the target market, often focused on the USA.- Conduct trend research, ideation, and planning to produce content that resonates, resulting in substantial views across growing channels.- Develop comprehensive case studies post-campaign to guide brands in refining future strategies and enhancing overall effectiveness.

- Managed projects through all stages, overseeing planning and implementation of diverse digital content, including global campaigns, web pages, and social media.- Planned and executed digital campaigns, including the production and outsourcing management of commercial videos and promotional websites.- Facilitated communication between the team and English-speaking clients to ensure seamless collaboration.- Localized content from Korean to English for both internal and external communications.- Engaged in English copywriting and provided creative direction for compelling copy.

- Crafted creative and compelling copy for diverse platforms, including social media, web, and video content.- Offered cultural context to develop effective campaigns tailored for global markets.- Pitched and presented campaign ideas to both potential and existing clients.

- Authored SEO blogs focusing on Pivo and content creation-related topics.

- Strategized and implemented the Pivo Blog, contributing to a $30k product sales profit through organic content traffic.- Established content funnels to create product and customer-centric, search engine optimized content.- Developed and utilized an editorial calendar for efficient planning of content targeted at specific niches.- Executed a cross-media distribution strategy to maximize content reach and impact.- Selected, managed, and motivated freelance blog writers to ensure quality and timeliness.- Authored engaging, search engine optimized blog content to enhance brand visibility and audience engagement.- Edited freelance blogs to align with company brand guidelines, maintaining a consistent tone and voice.

- Crafted compelling and creative copy for various mediums, including webpages, social media, emails, and video content.- Conducted keyword research and implemented SEO strategies to drive organic traffic through effective copy.- Established and implemented a collaborative copywriting workflow to enhance coordination with other teams and divisions.- Structured and defined a comprehensive copywriting glossary for preliminary use by other teams.- Copyedited all outgoing English-language content for consistency and quality.- Improved the copywriting-to-localization workflow, ensuring high-quality content throughout translation and localization processes.- Ideated and executed social media concepts for Instagram and TikTok.

- Executed English classes for elementary, middle, and high school students.- Engaged in extracurricular activities, including teaching after-school conversation classes, special-topic English courses, and judging English speech competitions.- Collaborated with Korean co-teacher to plan and execute courses for students.

The Grad RA is a live-on graduate leadership opportunity to provide support, guidance and resource referrals to students residing in RIT Apartment Housing. This role builds and maintains a social presence and support by offering apartment complex programs, supporting campus-wide initiatives and facilitating suitemate agreements and mediations to help address and resolve conflicts within our communities.

Coordinate technical needs directly with clients (students, faculty and staff ) and other function service areas assigned; including intake of information, time and cost estimating and crew assignment.

Tech Crew's services extend to support the production needs of the entire RIT community providing lighting design, audio reinforcement, staging, and power distribution for special events ranging from lectures, dance parties, large concerts and commencement among others.

Communicate directly with clients to arrange on-campus events every year, as well as coordinate 60 employees and equipment for those events.

* Worked from campus to help students and faculty have the best experience possible with Apple. * Worked with the Campus Rep Program and the Apple Education Sales team to foster key campus relationships; engage with students, faculty, and staff; and drive Apple initiatives on campus.* Attended the annual Campus Rep Conference held at the Cupertino campus.* Collaborated with other Campus Reps to come up with new and creative ideas for expanding Apple’s hand in higher education.* Worked with the campus’s Authorized Apple Retail Store to host workshops for students and faculty on campus.

* Created and implemented social media strategy for the College of Liberal Arts * Created and managed the COLA Instagram account* Created promotional materials for the college’s events and Admission’s Office including posters, videos, advertisements and social posts* Completed administrative tasks