Lexi Biwer Email & Phone Number

Chicago, IL, US

Toronto, ON, CA

New York City, NY, US

Chicago, IL, US

Managed a $15MM budget across six brands and optimized delivery across all programmatic, partner direct, and social campaigns to ensure client objectives and KPIs were metBuilt and executed test campaigns, resulting in action plans for new best practice across platforms, including: creative messaging, targeting, and reach/frequencyNegotiated rates and.

Chicago, IL, US

Developed comprehensive Audience Profiles using research tools to uncover insights that inform communications strategy, tactical planning, event sponsorships, and the introduction of a new brand with a budget of $20MMEvaluated the competitive landscape for four lines of business, providing key learnings and recommendations based on trends in spend, channel.

New York, NY, US

Created and deployed a new social media strategy, resulting in an average increase of 13 percent engagement across the various platforms by utilizing Hootsuite softwareExecuted all events including the induction, orientation and training of the organization’s new members that led to a 10 percent increase in members feeling prepared for their roleLed the.

Minnetonka, Minnesota, US

Developed a comprehensive press kit to support the launch of a new brand in the U.S. and a new hotel in Minneapolis by working closely with the corporate branding teamCoordinated all content for the 2014 Carlson annual report published on Carlson.com, resulting in increased downloads of 20 percent over prior yearOrganized the annual Carlson Shareholder.

Minnetonka, Minnesota, US

Created a catalog system of over 1,000 Carlson artifacts using Microsoft Excel for an exhibit at the Minnesota Historical SocietyRecruited and directed 600 Carlson volunteers for the annual WE Day Minnesota event (Carlson is a co-founder)Prepared research documents for a United Nations keynote on the topic of sex trafficking where Carlson is recognized as.

Minnetonka, Minnesota, US

Organized and executed 2013 Carlson Corporate Finance and Legal Conference, bringing together over 100 global colleaguesOrganized corporate documents from multiple locations into one central database to be accessed by executive managementCommunicated with executive management and chairman's office to ensure to seamless transition from a hard-copy database.