Lexi Biwer Email & Phone Number

Chicago, Il, Us

Toronto, On, Ca

New York City, Ny, Us

Chicago, Il, Us

Managed a $15MM budget across six brands and optimized delivery across all programmatic, partner direct, and social campaigns to ensure client objectives and KPIs were metBuilt and executed test campaigns, resulting in action plans for new best practice across platforms, including: creative messaging, targeting, and reach/frequencyNegotiated rates and conditions with partners, offering a total of $1MM added value to the client, guaranteed delivery on desired KPIs, and tracking through vetted partners

Chicago, Il, Us

Developed comprehensive Audience Profiles using research tools to uncover insights that inform communications strategy, tactical planning, event sponsorships, and the introduction of a new brand with a budget of $20MMEvaluated the competitive landscape for four lines of business, providing key learnings and recommendations based on trends in spend, channel allocation, and creativeLead cross-functional communication between clients, media partners, and internal teams to launch and track global, national, and local campaigns with a total budget of $40MM

New York, Ny, Us

Created and deployed a new social media strategy, resulting in an average increase of 13 percent engagement across the various platforms by utilizing Hootsuite softwareExecuted all events including the induction, orientation and training of the organization’s new members that led to a 10 percent increase in members feeling prepared for their roleLed the planning for a citywide Back to School supplies drive for low-income school districts, helping to secure corporate sponsorships of $25,000

Minnetonka, Minnesota, Us

Developed a comprehensive press kit to support the launch of a new brand in the U.S. and a new hotel in Minneapolis by working closely with the corporate branding teamCoordinated all content for the 2014 Carlson annual report published on Carlson.com, resulting in increased downloads of 20 percent over prior yearOrganized the annual Carlson Shareholder meeting presentations, materials and logistics presented to Carlson board members, resulting in participant engagement and satisfaction of 15 percent over the 2014 meeting

Minnetonka, Minnesota, Us

Created a catalog system of over 1,000 Carlson artifacts using Microsoft Excel for an exhibit at the Minnesota Historical SocietyRecruited and directed 600 Carlson volunteers for the annual WE Day Minnesota event (Carlson is a co-founder)Prepared research documents for a United Nations keynote on the topic of sex trafficking where Carlson is recognized as a thought leader on the subject as it relates to awareness, education, and advocacy

Minnetonka, Minnesota, Us

Organized and executed 2013 Carlson Corporate Finance and Legal Conference, bringing together over 100 global colleaguesOrganized corporate documents from multiple locations into one central database to be accessed by executive managementCommunicated with executive management and chairman's office to ensure to seamless transition from a hard-copy database to a backed-up electronic database for over 150 professional documents