Lexi Harper Email & Phone Number

Dallas–Fort Worth Metroplex, Texas, United States

Responsible for creating seamless user flows on Citi.com and the mobile app. Every single day, I advocate for the user by: Crafting clear, concise, informative copyCollaborating with designers, product partners and research analysts Ensuring experiences are accessible to all usersAttending user testing in order to create better experiences - and sometimes, depending on the feedback, go back to the drawing board!

PNC Bank• Create on-going CRM campaigns to educate and onboard customers • Work closely with strategy partners to align messaging with customer journey • Deep knowledge of Lending products, Mobile app usage, Retail and Business, Retirement, Investments• Wrote messaging for Atomic Design system with goal of streamlining always-on campaigns• Create original long-form content for a quarterly newsletter for homeowners• Skilled at breaking down complex banking products into consumer benefits Toyota• CRM campaigns for new models• Continuously update always-on email campaigns with latest features and models• Use blog-style content to showcase vehicles in different ways

Dallas/Fort Worth Area

• Partnered with Product Team and SMEs to communicate complex products to customers• Led, managed, trained turnkey internal B2B Marketing program • Video ideation, end-to-end - worked closely with production company to make sure vision was met• Wrote and produced a series of “how-to” videos for Chase Paymentech products• Chose talent and small businesses that represented clients for photo shoots• Wrote B2B blogs and digital campaigns targeted to small businesses

la Madeleine• Successfully communicated an on-brand sensory experience of culinary delights with a cafefeel via OOH, POS and full website Greyhound• Location-specific digital and OOH campaigns. Challenged $1 fare bus space with digital assets, dorm room accessories and radio promotions targeted to an 18-24 marketSalvation Army• Use traditional OOH, public transportation placement and live radio reads to communicate awareness of what a small gift can do for the greater goodHeaton Eye Associates• Wrote full-touch campaign including print, OOH and video to communicate the greatsignificance eyesight contributes to everyday lifeDallas Morning News• Communicated benefits of specific businesses within the Dallas Morning News. Promotedlifestyle, hyper-local neighborhood, shopping sections, etc. through interactive banners,emails and radioDave & Busters• On lead team for re-envisioning the brand• Wrote POS, entire website, digital banners• Participated in choosing talent for TV production Thyssen Krupp• Created branding acquisition print campaign targeted to decision makers, as well as consumer-facing campaigns for home elevators and chair lifts

• Served as single copywriter to full team of digital designers• Wrote on-brand banners, takeovers, landing pages, emails, product pages, event collateral• Used CMS to streamline email process• Partnered with Product team to write benefit-oriented copy for all new products

Specialized in digital assets, mostly full websites for brands such as Pappas.com, Pappadeux.com, Radio Shack, Pep Boys, ntlogistics.com, cincomedia.com, phenixx.com, artsdistrict.org, Pepsi.com, Sun Soy Products, aa.com, subaru.com, nationwide.com

Interactive copywriter

Clients:American AirlinesBell HelicopterGTE

Ux Writing Academy Graduate, Ux/Ui Writing And Creation, 🦄

This course started with the basics of UX writing and finished with a client presentation to an association that needed UX guidance. UX.

Bfa In Communication Arts, Communication Design