Lexie Kieu Email & Phone Number

Austin, Tx, Us

Digital marketing consultant providing influencer marketing, social media strategy, and community management.- Executes end-to-end influencer marketing campaigns, including research, outreach, contract negotiations, content review, and more.- Develops customized social media strategies based on your business goals, including content ideation- Provides community management across social media platforms, including tracking FAQs and developing templated responses, responding to mentions/comments and DMs, and more

Clients included Huggies, Kotex, Kleenex, Smile Direct Club, Lemonade Insurance, and more

Austin, Texas, Us

Salt Lake City, Utah, Us

- Pioneered the development of Borboleta’s first influencer and ambassador programs for their fledgling line of DTC beauty products, resulting in a 45% increase in customers indicating influencer promotion as their reason for brand discovery and purchases during Q1- Implemented rigorous research and vetting process, including outreach and contract negotiations, to forge over 150 influencer partnerships - Fostered and nurtured influencer relations for evergreen campaigns, short-term collaborations, and gifting and product-seeding efforts- Managed and allocated influencer marketing and product budgets to ensure effective spend between paid and gifted collaborations- Evaluated performance metrics monthly to create optimized campaign pathways to drive down cost and maximize ROI, with CPAs averaging under $0.10 per influencer

Los Angeles, California, Us

- Orchestrated across cross-functional teams to develop marketing strategies for each client and their campaigns- Produced content distribution plans for clients' social media channels, influencer campaigns, social ads, and email marketing campaigns- Identified data-driven, actionable recommendations to pivot or optimize current campaigns or future campaigns of the same nature- Briefed influencers on requirements for GOTV campaign efforts and reviewed their posts in real-time to ensure adherence to FEC regulations- Acquired influential gamers and streamers for the annual Call of Duty Endowment Bowl, generating over 250K views and raising over $900K

Los Angeles, California, Us

Clients:- John Legend’s FREEAMERICA- Call of Duty Endowment- E Pluribus Unum Fund- W.K. Kellogg Foundation | National Day of Racial Healing- Kerry Washington- Pandemic Action Network | #MaskingForAFriend | #WorldMaskWeek- Steven Tyler’s Janie’s Fund

Los Angeles, California, Us

- Developed and executed comprehensive social media strategies for clients across multiple verticals, maintaining a cohesive brand voice while creating platform-differentiated content for Facebook, Instagram, Twitter, and more- Increased engagement rates to industry standards for clients- Launched, designed, and scheduled email marketing campaigns for clients- Leveraged meticulous attention to detail and copywriting skills to become the agency's go-to proofreader and editor of digital contentClients included influencers, The Cocktail Box Co., Brew Your Bucha, The Prima Pack

Austin, Texas, Us

- Developed and managed a highly detailed social media content calendar to engage the growing tech start-up's +30K followers- Refined targeting on paid social media campaigns, driving down average CPCs - Created email campaigns targeting our 575K subscribers which doubled average open rate for email marketing campaigns from 4% to 8%- Researched and wrote SEO-driven copy for over 50 festivals and landing pages in Everfest’s festival database- Contributing writer for Everfest's blog

Sacramento, California, Us

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