Lexie Kieu

Lexie Kieu Email and Phone Number

Consultant @ Popcorn Growth
Austin, TX, US
Lexie Kieu's Location
Austin, Texas, United States, United States
Lexie Kieu's Contact Details

Lexie Kieu personal email

n/a
About Lexie Kieu

Digital marketing professional of 8 years, providing end-to-end influencer marketing campaigns and social media strategies.

Lexie Kieu's Current Company Details
Popcorn Growth

Popcorn Growth

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Consultant
Austin, TX, US
Website:
popcorngrowth.com
Employees:
9
Lexie Kieu Work Experience Details
  • Popcorn Growth
    Consultant
    Popcorn Growth
    Austin, Tx, Us
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  • Self-Employed
    Digital Marketing Consultant
    Self-Employed Jul 2022 - Present
    Digital marketing consultant providing influencer marketing, social media strategy, and community management.- Executes end-to-end influencer marketing campaigns, including research, outreach, contract negotiations, content review, and more.- Develops customized social media strategies based on your business goals, including content ideation- Provides community management across social media platforms, including tracking FAQs and developing templated responses, responding to mentions/comments and DMs, and more
  • Popcorn Growth
    Consultant
    Popcorn Growth Mar 2023 - Present
    Clients included Huggies, Kotex, Kleenex, Smile Direct Club, Lemonade Insurance, and more
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  • Dos Mundos Creative
    Consultant
    Dos Mundos Creative Jul 2022 - Jan 2023
    Austin, Texas, Us
    View
  • Borboleta Beauty
    Influencer Marketing Manager
    Borboleta Beauty Dec 2021 - Sep 2022
    Salt Lake City, Utah, Us
    - Pioneered the development of Borboleta’s first influencer and ambassador programs for their fledgling line of DTC beauty products, resulting in a 45% increase in customers indicating influencer promotion as their reason for brand discovery and purchases during Q1- Implemented rigorous research and vetting process, including outreach and contract negotiations, to forge over 150 influencer partnerships - Fostered and nurtured influencer relations for evergreen campaigns, short-term collaborations, and gifting and product-seeding efforts- Managed and allocated influencer marketing and product budgets to ensure effective spend between paid and gifted collaborations- Evaluated performance metrics monthly to create optimized campaign pathways to drive down cost and maximize ROI, with CPAs averaging under $0.10 per influencer
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  • Propper Daley
    Associate Marketing Manager
    Propper Daley May 2021 - Dec 2021
    Los Angeles, California, Us
    - Orchestrated across cross-functional teams to develop marketing strategies for each client and their campaigns- Produced content distribution plans for clients' social media channels, influencer campaigns, social ads, and email marketing campaigns- Identified data-driven, actionable recommendations to pivot or optimize current campaigns or future campaigns of the same nature- Briefed influencers on requirements for GOTV campaign efforts and reviewed their posts in real-time to ensure adherence to FEC regulations- Acquired influential gamers and streamers for the annual Call of Duty Endowment Bowl, generating over 250K views and raising over $900K
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  • Propper Daley
    Digital Coordinator
    Propper Daley Oct 2019 - May 2021
    Los Angeles, California, Us
    Clients:- John Legend’s FREEAMERICA- Call of Duty Endowment- E Pluribus Unum Fund- W.K. Kellogg Foundation | National Day of Racial Healing- Kerry Washington- Pandemic Action Network | #MaskingForAFriend | #WorldMaskWeek- Steven Tyler’s Janie’s Fund
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  • Propper Daley
    Social Media Consultant
    Propper Daley Aug 2019 - Oct 2019
    Los Angeles, California, Us
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  • West Coast Place
    Marketing Consultant
    West Coast Place Feb 2019 - Oct 2019
    - Developed and executed comprehensive social media strategies for clients across multiple verticals, maintaining a cohesive brand voice while creating platform-differentiated content for Facebook, Instagram, Twitter, and more- Increased engagement rates to industry standards for clients- Launched, designed, and scheduled email marketing campaigns for clients- Leveraged meticulous attention to detail and copywriting skills to become the agency's go-to proofreader and editor of digital contentClients included influencers, The Cocktail Box Co., Brew Your Bucha, The Prima Pack
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  • Everfest
    Marketing Associate
    Everfest May 2017 - Nov 2018
    Austin, Texas, Us
    - Developed and managed a highly detailed social media content calendar to engage the growing tech start-up's +30K followers- Refined targeting on paid social media campaigns, driving down average CPCs - Created email campaigns targeting our 575K subscribers which doubled average open rate for email marketing campaigns from 4% to 8%- Researched and wrote SEO-driven copy for over 50 festivals and landing pages in Everfest’s festival database- Contributing writer for Everfest's blog
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  • California State Senate
    Field Representative
    California State Senate Jan 2016 - Apr 2016
    Sacramento, California, Us
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  • County Of Orange
    Policy Advisor
    County Of Orange Aug 2015 - Jan 2016
    Us
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  • County Of Orange
    Executive Aide
    County Of Orange Jan 2015 - Aug 2015
    Us
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  • County Of Orange
    Staff Aide
    County Of Orange Jun 2011 - Dec 2014
    Us
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Lexie Kieu Skills

Public Relations Press Releases Email Marketing Social Media Marketing Copywriting Social Media Seo Copywriting Copy Editing Seo Writing Editing Social Media Communications Blogging Project Management Community Outreach Email Newsletter Design Mass Email Marketing Email Design Email Campaigning Speech Writing Policy Analysis Public Policy Communication Customer Service Google Analytics Facebook Instagram Web Content Writing Mailchimp

Lexie Kieu Education Details

  • University Of Southern California
    University Of Southern California
    Politics & Law | English Literature

Frequently Asked Questions about Lexie Kieu

What company does Lexie Kieu work for?

Lexie Kieu works for Popcorn Growth

What is Lexie Kieu's role at the current company?

Lexie Kieu's current role is Consultant.

What is Lexie Kieu's email address?

Lexie Kieu's email address is le****@****ley.com

What schools did Lexie Kieu attend?

Lexie Kieu attended University Of Southern California.

What skills is Lexie Kieu known for?

Lexie Kieu has skills like Public Relations, Press Releases, Email Marketing, Social Media Marketing, Copywriting, Social Media, Seo Copywriting, Copy Editing, Seo, Writing, Editing, Social Media Communications.

Who are Lexie Kieu's colleagues?

Lexie Kieu's colleagues are Felicia Tan, Ana Beatriz Direito Fagundes, Jackie Lane, Chennica Wang, Paola Mher Quitalig.

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