Lexi Green Email & Phone Number

New York, United States

Atlanta, Us

Brooklyn, Ny, Us

Appointed to lead the marketing copy team through major product launches and seasonal messaging, while also seeking ways to highlight key products, categories, and brand initiatives. Delivered the Etsy story across all channels, translating big ideas and detailed product information into compelling language that was clear and on-brand. - Partnered across the organization to manage company’s tone of voice for both buyers and sellers stepping up as a resource for people to both buy goods they need and make money.- Led a team of 5 full-time writers, plus several contractors.- Spearheaded the creation of key resources, including a continuous stream of marketing campaigns and tone guidelines as the medical, social, political, and consumer climate changed from the pandemic and onward; engaging landing pages and unique shopping experiences; push notifications and paid social copy; daily buyer and seller email; listing and advertising products; and many more.- Led the messaging behind complex product launches, leveraging in-house data from internal tools as well as feedback provided via focus groups regarding product and product features.- Led the copy and the tone surrounding global current events, including the Capitol Insurrection, the war in Ukraine, Hurricane Ian, Silicon Valley Bank fallout, and several others, as well as consumer trends such as the rise in digital commerce and the growing interest in DIY and customizable goods, and merchandise from minority-owned businesses.- Hired multiple international writers and reworked our UK CRM channel, leading to over a 100% increase in engagement. Hired and brought the OOH writing staff under the copy team, better connecting our billboard, TV, and radio campaigns to our internal day-to-day marketing efforts.

New York, New York, Us

Joined the company as its first in-house UX Copy lead to oversee and grow the copy team under the newly established UX team from zero to 11 key UX copy writers. Partnered with user experience researchers, business stakeholders, executive leadership, and technology vendors to create best-in-class digital experiences.- Revamped the voice and style guidelines for all UX copy, making it consistent, more consumer-friendly, and ADA compliant. These new guidelines unified the brand voice and served as a framework for all content and copy moving forward.- Overhauled the language and copy style guide across the Citi mobile app, collaborating with designers, strategists, product owners, tech teams, legal, and an external agency. Conducted co-creation focus groups, mapped the most relevant content, and rebuilt the digital copy from the ground up, resulting in a more user-friendly experience and boosted engagement.- Ensured all user flows reinforced best content strategy practices focused on product adoption and growth.- Participated in user-centered focus groups, including research and testing for design validation.

Columbus, Ohio, Us

Entrusted to evolve the brand’s voice, content strategy, and execution of the customer experiences via digital, social, and catalogue. Partnered with cross-functional teams to develop and release new retail products that drove revenue and repeat customer engagement. Conceptualized seasonal campaigns and content for catalogues and digital platforms.- Conceptualized seasonal campaigns for ecommerce platforms & catalogues.- Managed & edited ecommerce & editorial projects, ensuring deadlines were reached,launches were succesful and that the voice was consistent & elevated.- Helped launch new digital swim tool, allowing customer to create her own beach wardrobe.- Lead a team of staff writers & freelancers. Partnered daily with cross-functional teammates.

Long Buckby, Northamptonshire, Gb

• Directed all commercial, lifestyle & product content on newly launched ecommerce site.• Managed all company-wide content initiatives both on- & off-site to drive purchase.• Created & ideated shopping & front-end lifestyle features, product pages & blog posts.

New York, Ny, Us

Created editorial copy for consumer-focused health and wellness daily deals website

San Jose, Ca, Us

• Created weekly story concepts and write articles covering both traditional and sustainable design leaders and innovators using eBay’s marketplace to highlight trends and inspiration• Profiles include Darcy Miller, Jane Pratt, Joy Cho, Grace Bonney, Abby Larson, Heather Armstrong, and more• Syndicated articles featured on The Huffington Post, CasaSugar, TreeHugger.com and eBay’s Green Team website

New York, Ny, Us

Philadelphia, Pa, Us

• Developed and wrote online holiday 2011 content for Anthropologie’s new wedding store, BHLDN.• Interviewed five of the top names in the wedding and design industries including HGTV’s Emily Henderson and StyleMePretty’s Abby Larson about their favorite holiday traditions, pairing their answers with BHLDN products.

Brooklyn, New York, Us

• Developed integrated marketing plans• Created & implemented in-book & online programs

New York, Ny, Us

• Provided overall support for Executive Vice President of Corporate MarketingResearch & Promotions

Bachelor Of Arts, Art History

Education record

Ms, Sustainable Design