Leyla Kuday Email & Phone Number

New York City Metropolitan Area, United States

Istanbul, Turkey

• Manage critical path from concept to delivery for fast-fashion brand, womens apparel, while developing strategy for multi departments and collaborating with internal and external teams regularly.• Effectively promote departmental sales growth with increased product margins while maintaining brand quality standards.• Communicate daily with partners regarding fabric development, colors, artwork, development samples, fits and production.• Visit vendors bi-weekly to source newest fabrics, trims and accessories to develop fast-fashion apparel.• Oversaw launch of a new Sportswear division that saw a vast growth during the athleisure boom with increased sales.

New York City Metropolitan Area

• Manage the life cycle of Lingerie department for two brands for E-commerce and catalogs.• Design, develop, and deliver products that contribute to the sales growth of the company.• Slashed production costs for upcoming seasons up to 6.5% by negotiating costs with vendors.• Maintain strong relationships, host meetings, and work cross functionally with teams.• Analyze daily, weekly, monthly, quarterly and annual sales to determine current and future season budgets, projections, and day-to-day web promotions and web retails.• Visit Curve NY expo twice a year to meet new and existing vendors and explore new trends.

New York City Metropolitan Area

• Partner with Senior Product Manager and VP Divisional Merchandising Manager to develop products, plan assortment line, and place collection in both catalog and web channels.• Embraced all new programs including New Buy Plans, Marketers Studio, PLM, and Data Star programs.• Attend weekly touch-base meetings with Global Sourcing, Senior PM and VP DMM to review samples, note changes and/or approve items.• Attend seasonal buy plan meetings with Inventory team, weekly touch-base reviews with Global Sourcing, and eggsheet/layout/merch reviews with Creative teams for all efforts.• Communicate with Inventory team, E-commerce team, Copywriters, Creative and Product managers for all efforts regularly.• Proofread catalog pages for all efforts to ensure details and prices are correct.

New York City Metropolitan Area

• Assist Senior Product Manager in all phases of product selection, market research, assortment planning and evolvement of current trends in order to drive growth of total footwear division.• Support the visions of three brands by embracing each brands unique attributes. Participate in the cross collaboration involving each brands Merchandising, Marketing, Creative and E-commerce teams.• Analyze demand and sales projections to plan future item assortment for both catalog and web.• Coordinate with Global Sourcing, Inventory, Domestic vendors, Photo Studio and Creative on a daily basis.• Mentor department Intern and Coordinator with all company systems and processes.• Work closely with global sourcing to ensure new products arrive on-time and the samples meet company standards.

New York City Metropolitan Area

• Responsible for following up with domestic/import vendors daily regarding products/samples/pricing. • Preparing photo samples for photo shoots for upcoming season. • Communicate with Drop-Ship vendors for National brands sold on website. • Build new items into the inventory system and assist SPM for upcoming season. • Assist Assistant Product Manager to prepare store-bought merchandise for new product turnover.

Bachelor Of Science, Fashion Marketing And Management

Bachelor Of Science - Bs, Fashion Marketing And Management